Weekly Update – September 1, 2021

A Note From Jim “You can’t move people to action until you first move them with emotion.” – John Maxwell This quote / excerpt is by John Maxwell from his book “21 Irrefutable Laws of Leadership”. John Maxwell is considered by many the premier leadership teacher and mentor in the world! The big idea here…

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Member’s Update – January 24, 2020

Did You Make This Huge Mistake with Your Sales Copy Too?

One of the biggest mistakes you can make is trying to sell to everyone.

When you try to sell to everyone you can’t make your sales message specific enough to move people emotionally.

You’ve heard the saying “People buy on emotion and justify on logic.”

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Member’s Update – November 23, 2019

My One Word For 2020: “Leadership”

Whether you realize it or not, you’re a leader. 

First, you must lead yourself. Since you have a “self”, you are a leader.

If you have a family, …

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How To Uncover The Secret “Emotional” Ingredient In Your Product That Makes People Buy

Here’s why you want to find emotional meaning in your product or service: it’s what ultimately gets people to buy. If you can make people emotional, that changes their state. If you can change their state, you can get them to make a purchase. So, the first step in selling more is to find the…

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