Putting, Testing, and Making Bank! [video]

I relearned a VERY valuable lesson on my headline yesterday that could have cost me A LOT of money. What does that have to do with putting, testing and making bank? EVERYTHING! Join me on the dock to find out more. Want me to walk you through creating your book live? Your ticket is included…

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Less Is More

My “Lazy” Less Is More

This quote actually comes from architectural training (who knew?).

The big idea here when it comes to copywriting is most people try to sell in their ads.

This makes their ads extra long and less effective. Why?

Because the purpose of an ad is NOT to sell…

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The Power of Headlines (Foul Play Suspected) – SCCMH [Podcast 47]

“The Power of Headlines (Foul Play Suspected)”

Jim and Stew Smith discuss
the importance of headlines with an amazing sub-conscious prop that Jim created
to grab your attention by “not” grabbing your attention. …

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Sometimes you gotta get your hands dirty… [video]

Here’s the thing, you’ve got to get your hands dirty sometimes and one of the areas where you have to get your hands dirty is with testing copywriting. Watch this short video to see what I’m talking about. Get your hands on a free copy of Copywriting Secrets: https://www.copywritingsecrets.com/ Join us on Facebook • Instagram…

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