Sales Stories: Breakdown of Best Sales Stories and What Makes Them Effective – SCCMH [Podcast 152]

“Jim and Stew discuss (and ask for examples from the live audience) some of their best sales stories and why they worked: A sales story can develop from your identity or origin story into an effective piece of marketing, but you have to be careful and not let it box you into a business that cannot evolve from that story and continue to remain relevant and in front of your market…

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Six Questions to Build a Sales Story – SCCMH [Podcast 150]

“Six Questions to Build a Sales Story – SCCMH”

Jim Edwards and Stew Smith discuss what it takes to become an expert story teller with your sales copy.

Compelling stories can help you engage customers and get them to know you a little better as the expert who can help them with their problems through your products or services. Check out these six questions to ask yourself to help you build such a story…

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Why The Hook For Your Story Is More Important Than The Story Itself

What is a story hook? 

The story hook is the big idea behind the story. Specifically, it’s the big idea that pulls people into the story. 

If I said to you, “Hey, let me tell you a quick story about how I changed my website from 40 pages to one page, and sales went up 250% overnight. That increase was enough to cover a house payment, two car payments, and the electric bill.”

That’s a hook… it’s a little long, but it’s a hook…

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Weekly Update – February 22, 2022

Jim’s Golden Nuggets Seven Hooks To Make Your Sales Stories Unforgettable Here are seven of the best ways to make your sales story instantly capture people’s minds and get them to hang on your every word. A Moment That Changed Your Life The first one is basically to talk about a moment that changed your…

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The Hook Is MORE Important Than The Story [video]

Why The Hook For Your Story Is More Important Than The Story Itself The “story hook” is the big idea behind the story that pulls people into the story. A really good story hook comes from extremes; emotional highs and lows which provide contrast. Want to build up a rabid fanbase of hungry customers? This…

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Weekly Update – September 1, 2021

A Note From Jim “You can’t move people to action until you first move them with emotion.” – John Maxwell This quote / excerpt is by John Maxwell from his book “21 Irrefutable Laws of Leadership”. John Maxwell is considered by many the premier leadership teacher and mentor in the world! The big idea here…

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