You Do Not Need To Be an Expert Copywriter to Have Excellent Salescopy – SCCMH [Podcast 60]

“You Do Not Need To Be an Expert Copywriter to Have Excellent Salescopy – SCCMH [Podcast 60]”

Jim drops some serious knowledge bombs on what you need to make great salescopy without the expert copywriter. From the classic phrase, “It is not what it IS – it is what it DOES” when explaining your products / services to the new “It is not who your customer IS, it is what your customer desires” when explaining salescopy creation. Check out this latest audio / video podcast today.

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One of the best tips I ever got… needs vs wants!

Sell people what they want, not what they need.  More than 15 years ago, I spoke at a seminar and did pretty well from the stage, but a guy (I forget his name) came up to me afterward and said,  “Hey man, I got a little piece of advice for you. You kept telling everybody,…

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