Jim’s Gem: Do you REALLY want something? [video]
There are two categories where our wants fall. One is giant and the other is tiny. The giant category consists of things that would be nice to have. In the tiny category are the things that you want most, but these things are normally items that get forced on you and often end up framed…
Member’s Update – May 28, 2021
The Classic Mistake That Costs People Millions
Here’s an immutable truth: People buy what they want, not what they need.
We all NEED to lose weight… balance our budget….
You Do Not Need To Be an Expert Copywriter to Have Excellent Salescopy – SCCMH [Podcast 60]
“You Do Not Need To Be an Expert Copywriter to Have Excellent Salescopy – SCCMH [Podcast 60]”
Jim drops some serious knowledge bombs on what you need to make great salescopy without the expert copywriter. From the classic phrase, “It is not what it IS – it is what it DOES” when explaining your products / services to the new “It is not who your customer IS, it is what your customer desires” when explaining salescopy creation. Check out this latest audio / video podcast today.
One of the best tips I ever got… needs vs wants!
Sell people what they want, not what they need. More than 15 years ago, I spoke at a seminar and did pretty well from the stage, but a guy (I forget his name) came up to me afterward and said, “Hey man, I got a little piece of advice for you. You kept telling everybody,…