The #1 Story Formula You Can Use For Anything

Have you ever heard a story that really got your attention and kept you totally captivated for anywhere from a couple of minutes to a couple of hours?

Have you ever read a book that you just couldn’t put down until you finished it?

Is there a movie you love, and you keep watching over and over again?

And have you ever heard a sales story so compelling that you had to buy that product even though you weren’t sure you even needed it?

If you answered YES to any of these questions, it might be because what really hooked you was the #1 story formula!

The reason you felt so enticed by the story – whether it was a book, a movie, or sales copy – is because the creators used a formula called the Hero’s Journey!

I’ve discussed this in my Sales, Copywriting, and Content Marketing Hacks podcasts. 

Here’s how it works:

Everybody is looking for formulas and blueprintsBut if you want to tell a great sales story, you need to learn how to tell the “Hero’s Journey.”

This journey can be about:

  • You
  • A product
  • A situation
  • A group of people

The Hero’s Journey is like the Swiss Army app of stories that works every time because it reaches people’s hearts. It’s hard-wired into the human psyche to feel emotion when you hear a compelling story!

This is the pattern you should follow to create a story any time you need one. 

After all, the Hero’s journey is all about an honest representation of your product or service that will touch people’s emotion. People want to hear about the real thing going on behind the scenes.

The Hero’s Journey In a Nutshell

  • Everything is basically okay
  • Something happens to change everything
  • Things go from bad to worse
  • Things hit rock bottom
  • There’s a discovery made
  • There’s a resurgence / resurrection 
  • There’s a movement to a whole, better reality


The Hero’s Journey is a formula that can make a huge difference in your ability to sell all kinds of stuff. If you want to increase the magnetism of your stories, you should:

  • Learn how to tell a story
  • Use emotion to your advantage
  • Be transparent about what you’re selling

You can check out the where I draw out the picture of how this formula works, with examples you already know. By following these cool examples you can learn how to tell a Hero’s journey like a pro for your own business.

The Hero’s Journey Wizard Walk Through

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  • Herman

    Reply Reply January 15, 2021

    Please post a link to the podcast..I was unable to find it

  • Adventago

    Reply Reply January 15, 2021

    Great blog post Jim

    This sounds just like Russell Brunson’s epiphany bridge

    I remember seeing this Youtube advert and it was about a lucky bracelet that if you wore it you would have instant wealth, health, and abundance however if you lost it your life would crash and burn

    And I have to say it was the BEST sales message I have ever seen in my life

    I wish I could find it and show you

    Anyway have an amazing day your friend Adventago 🙂

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