A Note From Jim
If In Doubt – Go For A Shorter Version
When writing sales copy, default to the “less is more” model.
When recording a video sales letter, try the shorter one first.
When publishing a free report or other lead magnets, go for the 5 pager over the 50 pager if at all possible.
Attention spans are shrinking.
Shorter is often better.
I’ll leave it at that 🙂
Jim
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