Weekly Update – August 1st, 2018

A Note From Jim

If In Doubt – Go For A Shorter Version

When writing sales copy, default to the “less is more” model.

When recording a video sales letter, try the shorter one first.

When publishing a free report or other lead magnets, go for the 5 pager over the 50 pager if at all possible.

Attention spans are shrinking.

Shorter is often better.

I’ll leave it at that 🙂


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