Weekly Update – January 12, 2022

A Note From Jim

The Top Mistake New (and Old) Entrepreneurs Make

The Top Mistake New (and Old) Entrepreneurs MakeHere’s the Top Mistake new entrepreneurs and experienced entrepreneurs make all the time. It’s funny because you think as we grow, advance, and learn, we would stop making the same mistakes over and over again.

But there’s one mistake that everyone seems to make up front (and many continue to repeat for their entire entrepreneurial journey). The mistake is actually really simple. Here it is…

It’s “inventing something new and then going in search of an audience.”

Here’s the typical entrepreneurial journey for most people. SIDE NOTE: I did this exact process myself, so no judgement here. ☹

Somebody has an idea for a product, service, software, etc. They just KNOW this new thing they thought of is going to change the world and “We’re all going to get rich!” When you ask them why, the enthusiastically tell you “Because everybody needs it!”

So they invest weeks, months, even years of time, energy, and effort in their new creation.

They mortgage their house to load their garage with their widget.

They invest thousands, tens-of-thousands, even hundreds-of-thousands of dollars hiring people to help them create, market, and sell the product. Then, once everything is perfect, they go in search of the “everyone” they believed would eagerly line up to buy their invention…

Only to discover that the market isn’t interested in what they’ve come out with. They are then crushed emotionally, financially, and spiritually. They give up… put on a hair net… and spend the rest of their days asking people “Would you like fries with that?”

In my estimation, this happens 1000s of times a day all over the world.

Now, here’s the flip side.

Find a group of people (this is known as a “market”).

Get to know those people really, really well! Get to know:

  • Their hopes
  • Their fears
  • Their desires
  • Their problems
  • Their roadblocks

Find out exactly what they want, and then go find it… invent it… develop it… and sell it to them.

Sounds simple, but hardly anybody does it.

If you look at people who hit Grand Slams with their offers, every single one of them – unless they just got lucky – understood their customer before they provided a solution.

So if you want to be successful, here’s my advice…

Don’t invent a product and go in search of a market.

Find a market and go in search of a solution that market is ready, willing and able to pay for!

The wisdom makes perfect sense to me in this book…”

– Cindy Zhao

Are you ready to up your copy game? Get your Copywriting Secrets book HERE

Featured Article

Do you ever stop and think about how to turn your “to do” list into your “DONE” list?

I remember one time I was on a podcast about productivity, and the podcaster asked me an interesting question:

“What’s your number one tip for ACTUALLY getting stuff done?”

And I have a helpful answer. 😁

Turn Your “To Do” Into “Done”

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Jim’s Gem

Every week Jim goes live on Facebook and shares valuable nuggets of information with his followers. Here are the most recent gems 💎

If you had a do-over, what would you do?

Is there ever enough time?

Word of the day: Grace

Word of the day: Recall

Avoid this temptation in your sales copy…

Sales Copywriting & Content Marketing Hacks Podcast Recap

We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.

WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!

Brainstorming Content Marketing with Jim Edwards – SCCMH [Podcast 140]

Content Marketing Creation Ideas – SCCMH [Podcast 139]

What Makes a Good OFFER for Content Marketing? SCCMH [Podcast 138]

What Makes a Good Story? SCCMH [Podcast 137]

What Makes a Good Hook? SCCMH [Podcast 136]

To watch more episodes Click Here!

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