Your Story Is Just As Important As The Product Or Service You Sell!

What story do you use to sell what you’re selling?

When you sell anything (product, service, coaching, or high-end offer), people have questions, such as:

  • Why are you selling this?
  • Why are you qualified to sell this?
  • Why did you decide to sell this?
  • How did it come about?
  • How was it created?
  • Why was it created?
  • Why are you charging what you’re charging?
  • Why is it worth what you’re charging?
  • What results have you and others gotten with it?

These and many other questions go through people’s heads are best answered by the story you tell to sell the product.

There’s a phrase people say all the time…

“There’s a story behind that.”

Why do we say that?

Because stories are how our minds understand cause and effect. Our brains are biologically wired to view a story as the explanation of why something is the way it is. We visualize best in story format because stories make it easy (and entertaining) to create images and motion in our minds.


A friend of mine did a great job of putting together her backstory and epiphany story but then asked, 

“Now that I’ve got my story, how do I use it?”

Once you’ve got the big story behind the product or the service, then you can mix and match and use that story in a whole bunch of different ways.

It’s kind of like piling up a bunch of Lego® blocks. Once you have all the Legos® out on the table to see what you’ve got to work with, you can use them to build virtually anything you want.

Stories are the same way. Once you have all the different elements of that story written down and out in front of you, the ways you can put those story elements together are almost endless. Some immediate ways you can use your story include:

  • A three to five minute Facebook live;
  • A two-sentence explanation;
  • A full blown webinar;
  • A stage presentation.
  • An elevator pitch.

No matter your purpose, stories are inherently adaptable to any situation.

The Point

The story behind the product is, in many ways, more important than the product itself. 

A great example of this is the story behind ClickFunnels. There are other website builders out there online. However, when you hear and connect with the story behind ClickFunnels – of Russell, his business, his journey, and mission – that’s why you stay with ClickFunnels.

The story behind ClickFunnels is what sells ClickFunnels, and it’s also what sells you on staying with Click Funnels. 

The Big Moral

If you want to sell your product, put as much thought into the story behind your product as you do the actual product itself. And if you have a great product or service, but it’s not selling very well, revisit the story you’re using to sell it. There’s a reason you keep hearing the phrase “hook – story – offer” repeated so much… you need all three if you want to succeed!

By the way, if you want to get really good (really fast) at creating stories and offers that make people buy, try, and subscribe no matter what you sell, grab a free copy of my book “Copywriting Secrets” – I’ll pay for the book, you just pay a small shipping fee!

Go to now and claim your copy… supplies are limited!

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