Jim’s Golden Nuggets
“That’s Not A Real Book!”
Let me tell you a story about the time a lady told me very rudely that my book was not a real book.
This happened back in 1996 when I was a real estate agent in Williamsburg, VA.
I had developed a system for leveraging my unpublished book to help me get real estate clients, specifically For Sale By Owners.
I would send them a copy of my book and then call to ask if I could come take a look at their house. I had this down to a system!
In fact, it worked so well, I took 50 listings my first full year in real estate.
Here’s what happened:
One day I walked up to a house and knocked on the door.
The owner answered and I asked if she got the copy of my book in the mail.
She shocked me by saying, “That’s not a real book!” She was actually kind of rude.
I asked her what she meant, and she said, “It’s not a real book, because I looked for it on Amazon and it’s not there.”
After I got over my initial shock, I realized she just taught me a valuable lesson.
Here’s what I learned from this:
I realized it wasn’t whether I had a publisher or not that made my book “real” but rather 3 things:
1. The book is targeted and valuable for my ideal audience (avatar)
2. It has a profession cover and layout
3. It is published on Amazon
This is important because:
Most people think to have a “real book” you need an agent and or a publisher.
This is simply not true. If you can talk on a phone and do a basic edit (or hire someone), you can have a book faster than you ever dreamed possible.
The moral of this story is clear: you don’t need an agent or a publisher to have a real book.
Here’s how you can use this step by step:
1. List off 5 ways you could use a book to get more influence and impact with your audience.
2. Even simpler, just think about how holding up a book with your name on it would influence how your customers (and competitors) look at you. For most people, their status massively increases instantly.
If you’d like to take this to the next level, I’d like to invite you to check out 7 Day Ebook where I teach you 9 different ways to have your own book done and published for sale on Amazon in less than a week. Great news: only one of them involves writing it from scratch. Get all the details at 7DayEbook.com
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