Member’s Update – July 19, 2019

A Positive “Upward” Spiral

Everyone’s familiar with a negative “downward” spiral.

You know. When the Internet goes out, and then the phone doesn’t work, then you get in a bad mood, and you bite someone’s head off, and a check goes missing, and it just goes to hell from there!

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What is the Epiphany Bridge and How Do I Use It? – SCCMH [Podcast 30]

“What is the Epiphany Bridge and How Do I Use It?”

Jim Edwards discusses the Epiphany Bridge and how to use it. Understand we all have several epiphanies throughout the journey of our lives. How long should an epiphany bridge be and how often should we use them?

Learn why the epiphany bridge is a useful tool for all business owners in their marketing salescopy…

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Weekly Update – July 18, 2019

A Note From Jim All Aboard For More Sales, Profit, and FUN! I had a great conversation the other day with a business partner of mine about making more sales. He put it very well when he said “If you’re an author who is great at writing books, but you suck at selling them… Are…

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Jim Demonstrates Salescopy Algebra II – SCCMH [Podcast 29]

“Jim Demonstrates Salescopy Algebra II”

The irresistible offer factor formula:

PP / P factor = IOF (Irresistible Offer)

Payoff and Promise divided by Pain Factor = Irresistible Offer…

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How To Uncover The Secret “Emotional” Ingredient In Your Product That Makes People Buy

Here’s why you want to find emotional meaning in your product or service: it’s what ultimately gets people to buy. If you can make people emotional, that changes their state. If you can change their state, you can get them to make a purchase. So, the first step in selling more is to find the…

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Member’s Update – July 13, 2019

Innovation VS Sure Thing

It’s funny.

It’s like you’re stuck between a rock and a hard place.

You need to try new stuff to see if it works better than what you’re doing now.

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Sales Copy Algebra – Useful Formulas – SCCMH [Podcast 28]

“Sales Copy Algebra – Useful Formulas”

Jim creates Salescopy Algebra and explains useful formulas for building successful salescopy.

Formula #1: -P x -A +S = $ales!

Formula #2: D + (B x B x B) + S = $ales

Watch the short video to see what this means!…

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Dissecting past failure and success… Which is more important? [video]

Over the weekend I was looking back at something I did in 2004, actually a sales letter. This was a very important sales letter because it was a sales letter that I wrote for a product that ended up making me enough money to pay off my house. It has been nearly 15 years since…

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Member’s Update – July 5, 2019

Summer Is Time to Experiment

The summer swoon.

You’ll hear a lot about this over the next few weeks.

Things have slowed down a little bit….

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Interview with Marshall Wayne from The Agency Declassified – SCCMH [Podcast 27]

“Interview with Marshall Wayne from The Agency Declassified”

Jim and Stew interview advertising and branding wizard Marshall Wayne of the The Agency Declassified – http://theagencydeclassified.com

We all discuss branding, advertising, social media, and the journey of creating a campaign that helps build the brand of clients…..

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