It’s Not What It Is – It’s What It Does – SCCMH [Podcast 21]
“It’s Not What It IS… It’s What It DOES!”
This is Sales Copywriting GOLD here folks. Jim and Stew discuss a problem most of us have as entrepreneurs – actually selling our products / services incorrectly.
It’s Not What It IS… It’s What It DOES! When it comes to sales copywriting, one of the biggest mistakes people make is getting hung up on WHAT they sell. Not what your products or service actually DO for the people that buy them.
Hook and sell on emotion, easing of a problem with anything we sell. We all need to remember that people buy what you’re selling based on the desires it satisfies or the problems it solves. As Jim references in the podcast, we don’t just sell tea, a book, or a drill, we sell products that help people ease their pain, solve their problems, or help them reach their goals and dreams. Never forget that…
It’s Not What It IS… It’s What It DOES!
When it comes to sales copywriting, one of the biggest mistakes people make is getting hung up on WHAT they sell. They say things like “I sell physical products” or “I sell software” or “I sell coaching” or “I sell consulting.” “I sell blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,…
Case Study vs Testimonials – What is the Difference? How to Use Them? – SCCMH Podcast 20 [podcast]
“Case Study vs Testimonials – What is the Difference? How to Use Them?”
Jim Edwards and Stew Smith discuss the differences and all the ways to use both case studies and testimonials.
BONUS – Jim walks us all through the Case Study and Testimonial Funnel Script Wizard to build an interview for satisfied customers and build a killer segment for your testimonial page.
You can find out more about Funnel Scripts…
Weekly Update – May 30, 2019
A Note From Jim Think Like a Freak Did you ever read the book “Freakonomics”? It’s one of my favorite books ever. Well there was a follow up book called, “Think Like a Freak.” I’ve read that one too. There’s a quote in the first chapter I want to share with you. “A growing body…
Polishing Your Salescopy for Max Sales – SCCMH Podcast 19 [podcast]
“Polishing Your Sales Copy for Max Sales”
Take sales copy from 90% to 95-100% and perfect for you and your business.
Start with the Title and Headlines – make sure you have hook to help get eyes on you. Have a hook to build curiosity that resonates with your target audience.
Does your sales copy – discuss a problem and how to fix it?
Test a few changes to your headlines / titles and see which one works best in an article, product, or service…..
It’s not what it is… it’s what it does! [video]
It’s not what it is… it’s what it does! Don’t get hung up on your product when selling it… It’s not what it is. It’s what it does. See what I mean by watching this short video. Get more tips on the boat – www.TheJimBoat.com Join us on Facebook • Instagram • Twitter • LinkedIn…
There’s No Place Like Home
I know it’s been said that you should be able to work anywhere. I know there are people who say that you should be able to think of your laptop as your office and your productivity should not drop. I know there are people who say you should be able to set up a virtual office…
Walk Thru – What Wizard is Right For Me? SCCMH Podcast 18 [podcast]
“Walk Thru – What Wizard is Right For Me?”
Jim Edwards and Stew Smith take on a question from one of the members of the Sales Copywriting and Content Marketing Hacks Closed Facebook page and answer the question by demonstrating a new software wizard that is available with the PREMIUM program at The Jim Edwards Method….
Weekly Update – May 23, 2019
A Note From Jim Short-Term VS Long-Term Income Some people only think about today. Others only think far into the future. Doing only one or the other will cause big-time problems with cash flow and savings. If you only look at your short-term income needs, you’ll never get beyond that level. If you strictly concentrate…
Build a team and be grateful for them… do your best to be a good leader! [video]
If you want to be successful you need to build a team, BUT even the best team can fail if the leader doesn’t have leadership skills. Are you a leader? Meet my incredible team on The Jim Boat – www.TheJimBoat.com Join us on Facebook • Instagram • Twitter • LinkedIn • Medium