A profitable NON-SEXY topic…
A profitable NON-SEXY topic…
And that topic is…
Editing and polishing headlines. (See, I told you it wasn’t sexy.)
BUT! It’s probably one of the most profitable things you can ever do.
Usually, there are two BIG reasons why your headlines aren’t working.
You’re too wordy.
You talk about what your product or service…
Turn any piece of content into a sales making machine when you fly under people’s anti-sales radar! [video]
Back in 2001 I was not in a great place though it turns out I had an awesome opportunity in front of me and I didn’t even know it. I had no money for ads and there wasn’t really anywhere to buy them… but I needed to stay on people’s radar. How did I do…
Pay Attention To The Parts That Aren’t Fun… (That’s Usually Where The Money Is!)
I was talking with a friend about her business and one of the “unfun” parts of business kept coming up for her. She kept saying over and over, “I hate wasting money on these ads! I’m trying to figure this out and it’s so frustrating.” The reality is that, once ads get figured out, everything’s…
Get Rich Off The Fundamentals… Or Get Poor Off Complicated Crap! Your Choice!
I recently had an interesting meeting with a friend from across the pond about her lead generation funnel. She’s been trying some different things that aren’t working, so we decided to get back to the fundamentals. This makes me super excited because it’s always the fundamentals that make you rich (never complicated “new” crap that…
One of the best tips I ever got… needs vs wants!
Sell people what they want, not what they need. More than 15 years ago, I spoke at a seminar and did pretty well from the stage, but a guy (I forget his name) came up to me afterward and said, “Hey man, I got a little piece of advice for you. You kept telling everybody,…
Is Information Overload Killing Your Business?
Do you really need to know? I’ve been selling stuff online for 22 years, and I can pretty much tell which people are going to get stuff done and who isn’t. How can I tell? By the questions they ask in the help desk. For example, we got a ticket where a customer sent their…
Lack Of Motivation? Here’s how to get into action fast!
If you’ve ever tried to do anything difficult, you’ve probably had moments when you were you lost your motivation. You might have even started looking for other people who were also unmotivated to see if it was “normal.” It doesn’t matter if it’s normal or not. What matters is if you can get through it…