If You Want To Make Sales, You’ve Got To Make Enemies
“Does that mean we’re going to piss people off and make money?”
Yes. That’s exactly what it means.
And what do I mean by “make enemies to make sales?”
Let me explain it this way…
You’ve probably heard the phrase,
“People hate to be sold, but they love to buy.”
Pay Attention To The Parts That Aren’t Fun… (That’s Usually Where The Money Is!)
I was talking with a friend about her business and one of the “unfun” parts of business kept coming up for her. She kept saying over and over, “I hate wasting money on these ads! I’m trying to figure this out and it’s so frustrating.” The reality is that, once ads get figured out, everything’s…