Your Backstory and Why It’s So Important
Your Backstory and Why It’s So Important
What is a backstory?
A backstory is the story behind the thing you’re talking about in your sales copy or content.
A backstory can be about:
• You
• A business
• A product
• A movement
• A news story
It’s the history behind whatever you’re talking about…
Shorten the gap… [video]
Do you ever feel like you’re trying to get too much done in too little time? I find that when I’m really busy I seem to be able to get more things done. One of the things that I’ve noticed is that when I’m really busy, I’m shortening the gap… The gap between getting things…
Different Types of Writing And Salescopy – SCCMH [Podcast 79]
“Different Types of Writing And Salescopy – SCCMH [Podcast 79]”
Jim Edwards and Stew Smith discuss the many different kinds of writing. From copywriting, web writing, and business/technical writing, etc…
What do you think the most important parts of the following types of writing are required to make for an effective piece of writing for the entrepreneur?
Can you be successful and still be a failure? [video]
Over the years I’ve noticed that success can be measured in many different ways. What I would define as success may not be remotely successful in your opinion. What is it in your mind that defines success? Is it money, love, fame, admiration or even respect? In my opinion it’s all things in balance… What…
Integrate or Eliminate
Integrate or Eliminate
What does that mean?
This idea of ‘integrate or eliminate’ came to me during a conference I attend every year.
I was sitting there, listening, paying attention…and a huge thought crossed my mind.
Usually, I have plenty of things going on, and every year I set out these grand goals, yet it seems like I struggle (and fail) to get it all done…
Does “paying it forward” really work? [video]
I realized that I’ve been “paying it forward” a lot this past week. Doing things for others without any expectation of being paid back or even being thanked. So, how do you know if it really works? Did you know that it can also be a very selfish act to “pay it forward”? Do you…
My #1 Productivity Hack
My #1 Productivity Hack
Want to know my number one productivity hack?
If you want to be more productive, you should start connecting the things you want to get done to other things you’re already doing.
Why? Because…
Productivity is the result of habit.
I was reading a book called Atomic Habits by James Clear. One point that stood out to me relates to what I’m sharing with you right now…
Re-Creation [video]
Recreation or re-creation? After having one of the busiest weekends I’ve had in awhile (I didn’t do any business work), I noticed that I was more rested this morning when it was time to work… even though I didn’t rest all weekend. I’m realizing that when I’m idle (resting) my mind is still focused on…
Be An Innovator, Not An Inventor
Be An Innovator, Not An Inventor
Why You Should Want To Be An Innovator And Not An Inventor
There’s a lot of advice floating around about online business:
• How to pick products
• How to choose your market
• How to set everything up for success
And I believe most of that advice is smart and useful! But I always prefer simplicity.
Why?…
“But I don’t waaaaana do it…” [video]
Do you ever hear your inner toddler whining about something that needs to get done? That thing that you really don’t feel like doing and have been putting off… Here’s my solution to getting the task done and putting the inner toddler down for a nap. Does copywriting cause your inner toddler to come out?…