The Sneaky Sales “Tie Down” of Feature – Benefit – Meaning
When I was in the furniture business, I learned from a real old school salesman named Buck Daniels. I actually dedicated my book to him along with my mom, my dad, my wife, and Russell Brunson.
Buck taught me a selling concept called “tie downs.” Tie downs are basically where, when you’re talking to somebody, as soon as whatever it is you’re selling meets one of their requirements, you tie them down to that feature.
Example: “So we can agree that this…
The #1 Story Formula You Can Use For Anything
The #1 Story Formula You Can Use For Anything
Have you ever heard a story that really got your attention and kept you totally captivated for anywhere from a couple of minutes to a couple of hours?
Have you ever read a book that you just couldn’t put down until you finished it?
Is there a movie you love, and you keep watching over and over again?
And have you ever heard a sales story so compelling…
Weekly Update – October 14, 2020
A Note From Jim How Long Does It Take to Get S*uff Done? I almost titled this “How Long Does It Take To Get S**T Done?” but figured I’d try to go one day without profanity. (it didn’t work) Anyhoo… I started doing something on my to-do list a while ago that really seems to…
The Perfect Story-Telling Formula
The Perfect Story-Telling Formula
What’s the perfect formula for telling a sales story?
● Is it the hero’s journey?
● Is it conflict / resolution?
● Is it problem, agitate, solve?
Before we jump into this, I need to clarify something.
You shouldn’t concentrate your undivided attention on the plot.
The number one most important thing in your story is…
The Formula For Awesome Repeatable Success At Anything
The Formula For Awesome Repeatable Success At Anything
The first thing is, this isn’t a formula at all!
It’s a mindset.
But it is a formulaic way to think.
• Ask yourself, ‘What’s working?’
• Take action based on the answer to #1.
The most people make the mistake of just sitting around and contemplating why nothing’s happening.
What’s the formula for repeatable, awesome results? [video]
What’s the formula for repeatable, awesome results? How can you depend on always getting amazing results no matter what you’re doing? Watch to find out more… Want to be the first to know my Sales Copywriting and Content Marketing secrets? Join my private FB group here: https://www.facebook.com/groups/copywritingandcontenthacks Join me on Facebook • Instagram • Twitter • LinkedIn • Medium
Hook story offer vs other formulas… [video]
Which formula makes the most sense? Don’t overcomplicate it. Watch this video to learn more. Check out https://thejimedwardsmethod.com/premium/ – Join before we close the doors on Tuesday! Join me on Facebook • Instagram • Twitter • LinkedIn • Medium