One of the most successful entrepreneurs in the world said…
“The way to get started is to quit talking and begin doing.” -Walt Disney This is a quote from one of Walt Disney’s many speeches. You know Walt as the creator of Mickey Mouse, Donald Duck, Goofy and other beloved characters. But did you know that Walt Disney was one of the most successful entrepreneurs…
Member’s Update – January 24, 2020
Did You Make This Huge Mistake with Your Sales Copy Too?
One of the biggest mistakes you can make is trying to sell to everyone.
When you try to sell to everyone you can’t make your sales message specific enough to move people emotionally.
You’ve heard the saying “People buy on emotion and justify on logic.”
What I’m Reading Now: Pitch Anything Book by Oren Klaff
In case you haven’t heard of it, “Pitch Anything” gives you the keys to understand the dynamics of what’s going on inside people’s brains on both sides of the pitching and selling equation so you can construct a pitch much more carefully and without confusing your ideal customer unnecessarily. The author, Oren Klaff, is a…