Brainstorming Content Marketing with Jim Edwards – SCCMH [Podcast 140]

“Brainstorming Content Marketing with Jim Edwards – SCCMH [Podcast 140] ”

Jim Edwards breaks down all the methods of creating ideas for content marketing and then applying them in multiple ways where there are literally thousands of options for repurposing the same content.

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Members’ Update – December 3, 2021

The Word Of The Day Is “Recall”

Say the word recall to most people and they instantly imagine being able to remember something.

Others might remember the Arnold Schwarzenegger movie “Total Recall”.

When I hear the word recall, I think about the fact that readers of my sales copy or content probably won’t recall everything I have to say.

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Member’s Update – November 26, 2021

‘Tis the Season!

Time to relax, regroup and recreate with family and friends.

It’s important to recharge you batteries, absolutely.

To let go… and just “be” in the moment.

But it’s also a great time to THINK about how you…

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Content Marketing Creation Ideas – SCCMH [Podcast 139]

“Content Marketing Creation Ideas – SCCMH [Podcast 139] ”

Consistency is the Key to Content Marketing. Check out literally more than 500 clever ways to reach your customer base daily with useful content, deals, and information about your offerings. Staying relevant in a huge world of social media, email and classic methods of marketing. You should have three options to go to every day. 

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Member’s Update – November 19, 2021

How To Eat Your Elephant

You’ve heard the old saying “How do you eat an elephant? One bite at a time!”

It’s a trite phrase, but it does create an interesting visual for taking on a seemingly HUGE task.

Unfortunately, when you start cutting at that elephant’s snout with your steak knife, you have very little chance at making it all the way to his tail (especially if he’s objecting to you hacking away at his snout with that steak knife!)

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What Makes a Good OFFER for Content Marketing? SCCMH [Podcast 138]

Let’s discuss some of the many ways to get deep into the psychology of sales copy writing with a good OFFER. When to post an offer or buy now button? This is part three of the trilogy, Hook – Story – Offer on podcasts 136, 137 & 138 Don’t forget the Facebook Group Sales Copy Writing and…

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What Makes a Good Story? SCCMH [Podcast 137]

“What Makes a Good Story? SCCMH [Podcast 137]”

What Makes a Good Story for Content Marketing? Let’s discuss some of the many ways to get deep into the psychology of sales copywriting with a good story. One sentence story? Short / Long Story?

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Member’s Update – November 12, 2021

Testing Sales Copy Can NEVER Equal Failure

People worry so much about looking stupid or making a mistake that they lose sight of the fact that our greatest victories often come from things going wrong.

(Or maybe not “going wrong,” but rather not going the way that we intended when we hoped for a perfect outcome from the very beginning.)

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What is Going to Be Your NEXT TO-DO? SCCMH [Podcast 134]

“What is Going to Be Your NEXT TO-DO? SCCMH [Podcast 134]”

What is Going to Be Your NEXT TO-DO? Can you complete it during the time before the New Year? Black Friday / Cyber Monday? Set a goal for a new product / service and make it happen. New Book? New Program? New Service? New ScriptCaster Wizard App?

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What Makes a Good Hook? SCCMH [Podcast 136]

“What Makes a Good Hook? SCCMH [Podcast 136]”

What Makes a Good Hook, Story, Offer? This is part one of the three part series Hook – Story – Offer podcasts. Let’s discuss what makes a good hook in sales, content, social media, and other forms of marketing.

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