It’s Not What It Is… It’s What It Does!
It’s Not What It Is… It’s What It Does!
There’s one thing that frustrates me the most when I hear people talk about how hard it is to sell online!
And it’s this…
STOP selling whatever your product “is” and start selling what your product “does” for people!
There is one MAJOR thing to remember when selling something… burn this into your brain…
Sales Copy Flow – Hook Story Offer – SCCMH [Podcast 87]
“Sales Copy Flow – Hook Story Offer – SCCMH [Podcast 87]”
Jim Edwards and Stew Smith discuss what makes salescopy work best for you. How your sales pages flow is important. Having a hook, a compelling story and a dynamite offer is how it works. You need to remind people that you have the answer to their problems and tell them what you, your products, and service do vs telling them what it actually is. As Jim says, “It is not what it IS, it is what it DOES.”
A profitable NON-SEXY topic…
A profitable NON-SEXY topic…
And that topic is…
Editing and polishing headlines. (See, I told you it wasn’t sexy.)
BUT! It’s probably one of the most profitable things you can ever do.
Usually, there are two BIG reasons why your headlines aren’t working.
You’re too wordy.
You talk about what your product or service…
You Do Not Need To Be an Expert Copywriter to Have Excellent Salescopy – SCCMH [Podcast 60]
“You Do Not Need To Be an Expert Copywriter to Have Excellent Salescopy – SCCMH [Podcast 60]”
Jim drops some serious knowledge bombs on what you need to make great salescopy without the expert copywriter. From the classic phrase, “It is not what it IS – it is what it DOES” when explaining your products / services to the new “It is not who your customer IS, it is what your customer desires” when explaining salescopy creation. Check out this latest audio / video podcast today.
What Are Your Three Rules Of Salescopy? – SCCMH [Podcast 23]
“What Are Your Three Rules Of Salescopy?”
You have your THREE RULES of salescopy but you can add the THREE additional rules to GET THEM DONE with the scripts…
Myself: When I encourage others to workout In tactical fitness population I focus on learning the three phases:
Jim’s THREE RULES:
– It is not what it IS – it is what is DOES
– Make People Emotional…