Weekly Update – April 5, 2023

Jim’s Golden Nuggets

Unlock the Anatomy of a Successful Event Promotion

Get More People to Sign Up and Show Up to Your Webinars, Online Training, and Events

  • Discover the anatomy of a successful event promotion.
  • Learn the secret to create persuasive copy, promotional emails, and engaging ads.
  • Find out how to maximize LIVE attendance and results.

Are you looking for ways to get more people to sign up for your events and actually attend?

It’s not enough to just put together a slide deck and hope people show up. You need to promote your events in an effective way to get the best results.

Here’s the anatomy of a successful event promotion.

First, you need a landing page with persuasive copy.

This should include a clear and compelling headline, a brief description of what’s included in the event, and a few bullets about how it will benefit the attendee. Include a call to action with the promise of an immediate payoff!

Next, you’ll need a whole bunch of targeted emails.

You need:

  • Promo emails
  • Reminder emails
  • Replay emails

These emails are critical for getting people to signup, show up, and watch the replay. Make sure to include a sense of urgency in the email so that people don’t procrastinate and miss the event.

Ads, Tweets, Social Media Posts

If you want maximum signups, you should also create a few ads for your event. These can be placed on social media sites or other websites that your target audience visits. The ads should include a link to the landing page and a brief description of the event.

*NOTE: “Ads” aren’t necessarily paid. You can post ads on all your regular social media channels to get the message out to your followers and subscribers. If you’re not in the habit of paying for ads (I spent a little over $30K last month on Facebook ads), consider spending a few bucks as a “test” to see if you can get more people into your event.

You can also create some tweets and social media posts to promote the event. Keep the tweets and posts short and sweet, but don’t be afraid to be creative. ALWAYS use visuals, such as images, videos, or GIFs to grab people’s attention.

You can also consider offering discounts or exclusive bonuses to people who sign up and SHOW up!

Make Some Extra Money On Your Confirmation Page

Make an offer on the confirmation page! Even if it’s for a copy of your book, or something low cost, this can give you a NICE bump in sales AND also offset your advertising costs.

The Money’s In The Follow Up

Finally, you should follow up with attendees after the event.

The majority of people who sign up for your online events will not show up. The replay is where you will get a HUGE part of your results. Whether it’s sales, or applications, or just adoption of your ideas, the replays are key to maximizing your results.

Make sure you flog that replay long after you’re sick of hearing about it yourself!

Promoting any event can be a daunting task, the promotion is what makes it successful.

Follow these steps and you’ll be sure to get more people to sign up for your events and actually show up!

Get It All Done In Less Than 5 Minutes!

By the way, does the thought of spending hours at the keyboard trying to create all of your promo materials make you feel queasy?

Does the thought of writing 7-10 emails… a bunch of ads, tweets, Instagram posts and more make you wanna puke?

Then watch this video! I’ll show you how to create ALL your promo materials using our “Event Promo Genie” in less than 5 minutes!

Click Here to see the amazing demo video on how to create all your promotional materials in less than 5 minutes.

You won’t believe your eyes… it’s like MAGIC!

Featured Article

Don’t Shoot Yourself in the Foot: 10 Things Not to Do with Your Sales Letter

Creating a long form sales letter can be a great way to drive more sales for your product or service. Despite what haters say, long form sales letters work GREAT when selling to a rabid, targeted audience.

However, there are certain mistakes people make over and over again when crafting their sales letters that can hurt their chances at success.

I’ve seen (and made) all of these mistakes in the last 26 years… don’t you make them too!
This list of mistakes to avoid will help you ensure that your long form sales letter is effective and drives maximum conversions….

Continue Reading →

Content Round Up

Join Jim as he goes live on Facebook and shares valuable nuggets of information with his followers.

Funny – Instagram

Times Are A Changing – Jim and Stew Show

Eagle Bait – Facebook

Seven Hooks To Make Your Sales Stories Unforgettable – Medium

This video will make you FIRE your copywriter!

Sales Copywriting & Content Marketing Hacks Podcast Recap

We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.

WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!

Use AI to build lists and leads – SCCMH [Podcast 188]

Mastering the Basics + Emerging Technologies As Tools – SCCMH [Podcast 187]

Getting Creative with Genies & Wizards – SCCMH [Podcast 186]

Artificial Intelligence and Business – SCCMH [Podcast 185]

The 1-2-3s of Sales Copywriting – SCCMH [Podcast 184]

To watch more episodes Click Here!

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