A Note From Jim
Do You Have The “Courage” To Be Vulnerable?
When some people see the word “courage” they think of the courage to face your fears.
When speakers and trainers hear the word courage they frequently think of the courage to get up on stage. (And many or those folks also think of stage fright and how it can stop you in your tracks.)
When I hear the word courage, I think of having the courage to be vulnerable with your audience and “get real” with them.
Here’s what comes to my mind when I think about the word courage when it applies to building a successful business and communicating effectively with your tribe.
Most people only want to show the good side… the perfect side… of any part of themselves or their business visible to the public.
They think if they share any details about how things aren’t perfect, people won’t believe them or take them seriously.
This holds especially true when selling products. They feel they must make out as if things always function perfectly and nothing ever goes wrong.
The truth is, it takes courage to share when things aren’t perfect and things do go wrong.
But, from my experience, when you have the courage to share things that don’t go well, it makes you more human… it makes you more believable… and people will love you for it. (Side note: that doesn’t mean you get to whine. Nobody likes a whiner!)
Here’s the bottom line for all of us: have to courage to be vulnerable with your stories and the details you share. Doing so will draw people closer to you when you do it right.
Here’s your assignment: tell a story about how something didn’t go right or a time you looked foolish, and how you overcame it.
Share the pain and the ultimate triumph. Your vulnerability will make you human… your triumph will make you a hero in the eyes of your tribe.
By the way, if you’d like some help learning how to create amazing sales copy, I’d love to give you a free copy of my book, Copywriting Secrets.
Over 82,000 people around the world have gotten this book to help them get more clicks, sales, and profits… no matter what you sell!
It distills down all the lessons I’ve learned since that fateful day in the trailer.
I believe it’ll help you so much, I’m willing to give you a copy of the book!
All I ask is that you pay a small shipping and handling fee. Sound like a good deal to you?
Click here now to grab a copy.
Oh and if you already have a copy, please read it. Open the book. Start reading the pages and start getting results. Have a great day
Are you ready to up your copy game? Get your Copywriting Secrets book HERE
Featured Article
“Does this formula work for nonprofit organizations too?”
I believe when someone asks this kind of question, it’s because they’ve forgotten there are real people on the other end of their sales messages.
So, the first thing you can do to create a “hook, story, offer,” whether it’s for a nonprofit or in a traditional sales setting, is to remember you’re creating an offer for people.
You’re not creating a hook for a worm. You’re creating a hook to snag the fish you want to catch.
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Jim’s Gem
Every week Jim goes live on Facebook and shares valuable nuggets of information with his followers. Here are the most recent gems 💎
Avoid this temptation in your sales copy…
Ruck Talk: This sucks!!! In the suck I should say…. 21 miles
Jim’s Gem: Give people some grace
Letting The Chickens Out With Jim: Fear
Sales Copywriting & Content Marketing Hacks Podcast Recap
We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.
WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!
What Makes a Good Hook? SCCMH [Podcast 136]
What Is Your Marketing Strategy? SCCMH [Podcast 135]
What is Going to Be Your NEXT TO-DO? SCCMH [Podcast 134]
A Marketing Calendar. Things we should do Daily, Weekly, Monthly, Quarterly… SCCMH [Podcast 133]
The Price is NEVER Too High – The Value is Perceived to be Too Low – SCCMH [Podcast 132]
To watch more episodes Click Here!
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