A Note From Jim
What I Learned About Content Marketing In High School Science Class
I learned about “experiments” in high school chemistry class. That’s where I learned the “scientific method.” That’s basically where you come up with a hypothesis about what you THINK is going to happen.
Then go do stuff and see what ACTUALLY happens.
Fast forward to today, and I do a ton of experiments with my content!
You’ll see me do stuff all the time, or you might see me do something once and never see me do it again.
Other times, you’ll see me do something over and over and over and over again. Why? Because sometimes an experiment pans out and your content works. So, you do it again.
Sometimes it doesn’t work (and you do it again to make sure it really doesn’t work). But then you stop doing it.
A lot of people think (especially with content) that once you have something working, it’ll work forever.
It won’t.
In advertising they use the term “banner blindness,” which refers to people ignoring ads and graphics they’ve seen before. You also run into the same effect with content.
If you keep doing the same kind of content over and over and over, people stop paying attention. Why? Because it doesn’t have the feeling of “new” to it.
Why does this matter? When it comes to content marketing, over time, if you do the exact same type of content over and over and over (like always doing “how to” articles, or listicles, or quotes, or memes), your results will decrease.
People get bored.
The key to success with content marketing is to constantly change it up. Run experiments. See what people are actually reacting to right now.
Then run your experiment again to make sure it’s still working…. And then ride that train until it starts to slow down.
Then get ready to jump on a different train when it comes to your content.
Best thing I’ve found is just to keep trying a ton of different experiments.
See what works and work it until it doesn’t work anymore.
By the way, if you would like access to my PRIVATE “stash” of different content marketing frameworks that will help you to connect, influence and impact the people you’re called to serve, check out the special training that we have for you at https://ContentMarketingScripts.com
I’ll teach you three BRAND NEW secrets about content marketing that make all the difference so you can create all sorts of cool experiments with your content that can produce amazing results in clicks, sales, and subscribers! Check it out today!
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Featured Article
I want to talk to you about something I see going on right now in the business world that scares the crap out of me.
Virtually everybody thinks you should just use Facebook to build your tribe. In fact, when people talk about building your tribe, they almost always mean Facebook or any other type of social media.
One of the reasons why they love it so much is because it’s allegedly free. But I’m gonna tell you right now it is NOT free. In fact, this is one of the most expensive mistakes you could ever make in your business…
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Sales Copywriting & Content Marketing Hacks Podcast Recap
We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.
WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!
Spring Training for Your Business – SCCMH [Podcast 156]
Five Words with Jim Edwards That Will Change Your Life – SCCMH [Podcast 155]
The Fastest Ways to Make Content – SCCMH [Podcast 154]
Is Email Marketing Dead? – SCCMH [Podcast 153]
Sales Stories: Breakdown of Best Sales Stories and What Makes Them Effective – SCCMH [Podcast 152]
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