Jim’s Golden Nuggets
The #1 Sales Copy Mistake That May Cost You Big Money
The #1 mistake people make with sales copy that costs them big money is thinking that once your sales message is working your job is done. If you fall into this trap, you’re leaving 90% of the money you could be making on the table and you don’t even know it.
Creating a great sales message happens in 3 phases.
Phase 1 – Get a sales message that works
Phase 2 – Test that sales message to improve it
Phase 3 – Keep that sales message working over time
In very rare cases (as in “odds of winning the lottery” rare) you’ll come up with the perfect sales message on the first try. I’ve only ever done that one time with a headline I’ve never been able to beat.
The mistake comes in when you have a sales message that works and makes sales. People are scared to “break it” by making any changes so they just run with the message that works and accept the results they get. Having a sales message that works is only the first phase of a three-phase process.
After you have a sales message that works your job is to test various parts of that message to increase response rates and conversion. That’s where the big money is made in the short term. If you can increase your conversion even slightly, the effect on your profitability can be astronomical.
Finally, once you’ve tweaked your sales message, your job is to monitor the effectiveness of it over time. Things change. Conditions change. Don’t think that just because your ad works today that it’ll keep working next month.
From my experience, 90% of the money is made in Phases 2 and 3. Yet, hardly anyone ever makes it to those phases. The biggest mistake people make with sales copy is accepting their first result as the best result… don’t be like those people. Create it, tweak it, maintain it if you want to squeeze every last drop of profit out of any sales copy you create!
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Content Round Up
Join Jim as he goes live on Facebook and shares valuable nuggets of information with his followers.
Funny – Instagram
ABCs of Accountability – Jim and Stew Show
7 Ways to hook people at the beginning of your story – Instagram
All You Need Is A Little Contrast – Medium
Master This – Jim and Stew Show
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Sales Copywriting & Content Marketing Hacks Podcast Recap
We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.
WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!
Getting Creative with Genies & Wizards – SCCMH [Podcast 186]
Artificial Intelligence and Business – SCCMH [Podcast 185]
The 1-2-3s of Sales Copywriting – SCCMH [Podcast 184]
Rebuilding Regrouping for New Goals – SCCMH [Podcast 183]
Capstones and The Next Journey – SCCMH [Podcast 182]
To watch more episodes Click Here!
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