Members’ Update – September 2, 2022
Back To School – NOW
Funny thing about “back to school.”
It used to mean a new pencil case and lunch box (and new tennis shoes).
Then it meant beer and parties (ah, college).
Then it meant lunches and pickups and princess parties.
Now it means grandkids and early morning drives to get them on the bus when mommy and daddy have early shifts at the hospital and the sheriff’s office.
But through it all, “back to school” has always meant back to work. Vacation is over. Time to focus and get a result.
Member’s Update – August 26, 2022
If you want more leads in your business, it’s actually a very simple process. You just need to ask people, but you need to ask them in a way that makes it easy for them to say Yes!
How do you ask people to take the next step in your sales process and become a lead?
One way is to imitate the people who give away samples at Costco.
When you go to Sam’s Club or Costco and somebody’s giving away small bites of chimichangas or burritos in a little plastic cup, they’re not doing that because they think you want to have lunch in small portions.
Member’s Update – August 19, 2022
How “My First Time” Changed My Life Forever
“Let me tell you a quick story…”
I was a wannabe author who had been rejected by over 40 publishers for my book on how to sell your house yourself.
In the late fall of 1997, I ran into a fraternity brother at homecoming who told me he and his father had bought a web server. I asked him if he thought I could sell my book online and he said “Yes!”
The problem was, I had no clue how to set up a website… advertise… or even deliver my book as a downloadable file. PDF hadn’t even been invented yet!!
Member’s Update – August 12, 2022
How Every Entrepreneur Can W.I.N. The Battle For Your Time
Every day feels like a battle for your time and attention. Things hit you from multiple angles, including: business partners, spouses, kids, urgent phone calls and more.
Your ability to act proactively rather than getting dragged into “reaction mode” will determine your success or failure in the short AND long term.
Member’s Update – August 5, 2022
I don’t know about you, but my knee jerk reaction when anybody asks me anything, especially in a sales situation, is to say “No!”
Would you like to try a free sample? No.
Would you like to sign up for a free month? No.
Would you like to preview this TV’s features? No.
Would you like to take a survey? No.
Would you like a glass of water? NO! Er, I mean yes, I’m kinda thirsty.
Member’s Update – July 29, 2022
The Fortune Is In The Follow Up
When most people hear the words “follow up” they think of following up with someone about an important issue.
When webinar hosts hear follow up they often think of email follow up sequences for people who sign up for your webinar.
But a few also think people will get mad if you send too many follow up messages after the webinar or online event.
When I hear the words follow up, I think of an opportunity to help people get an important result or solve a pressing problem.
Here are my thoughts about follow up as it applies to making more sales during your entire webinar promotion, …
Member’s Update – July 22, 2022
Short Term + Long Term = A Great Hook!
If you want people to act right now tie your message to something they want right now.
One of the things that we tend to do is talk about how great things will be sometime in the future.
The problem is, if that desire or change in circumstances is too far out on the horizon, it’s not immediately motivating enough to get anybody to do anything RIGHT NOW.
Member’s Update – July 15, 2022
Why Everyone Should Be Doing Encore Presentations
Yesterday we did a webinar to promote Fill My Webinar Scripts at one o’clock pm Eastern.
At 7pm Eastern we did an “encore” presentation and made a bunch of additional sales.
Why? Because not everybody who signs up for your event will show up.
For whatever reason, when they signed up, they wanted the result, they wanted the information, but when the time rolled around they got distracted or something happened.
Member’s Update – July 8, 2022
Ask for the sale
It’s okay to ask for the sale!
Sometimes it feels like everybody’s sneaking around the subject of asking people to buy.
Maybe it’s because they’re afraid of rejection or the “humiliation” of people saying no.
Everyone has their reasons, but I have to tell you, I’d rather have somebody say no fast than beat around the bush spending 6-8-10-12 months getting ready to finally ask them for the sale (and have them say “I was never interested.”)
You are much better off getting somebody to say…
“Just Do It”
This quote is from Nike and their many ad campaigns for as long as anyone can remember.
Nike is known for their presence in the fitness and clothing marketplace, as well as their ability to stand out from many competitors who have come and gone over the last 55+ years.
Nike’s big breakthrough came in the mid-1980s when they signed Michael Jordan to an epic shoe deal that created a sneaker dynasty.
The big idea here with this quote is, despite all the excuses we can come up with, in the end we need to dive in and just do it… especially when it comes to getting our own book done.