Category Archives: Sales Copywriting and Content Marketing Hacks Podcast
Sales Stories: Breakdown of Best Sales Stories and What Makes Them Effective – SCCMH [Podcast 152]
“Jim and Stew discuss (and ask for examples from the live audience) some of their best sales stories and why they worked: A sales story can develop from your identity or origin story into an effective piece of marketing, but you have to be careful and not let it box you into a business that cannot evolve from that story and continue to remain relevant and in front of your market…
Asking the Right Questions to Build Effective Testimonials – SCCMH [Podcast 151]
“Asking the Right Questions to Build Effective Testimonials”
Jim and Stew discuss ways to get effective testimonials by simply asking the right questions to your customers. Check out these walk throughs by Jim using Funnel Scripts (https://www.funnelscripts.com) and the Quote Wizard in the premium membership…
Six Questions to Build a Sales Story – SCCMH [Podcast 150]
“Six Questions to Build a Sales Story – SCCMH”
Jim Edwards and Stew Smith discuss what it takes to become an expert story teller with your sales copy.
Compelling stories can help you engage customers and get them to know you a little better as the expert who can help them with their problems through your products or services. Check out these six questions to ask yourself to help you build such a story…
Are You Considered the Expert in Your Field? – SCCMH [Podcast 149]
“Are You Considered the Expert in Your Field? – SCCMH [Podcast 149]”
Jim Edwards and Stew Smith discuss what it takes to become an expert in your market. Are you perceived as the expert by future customers / current customers? Why? Experience? Education? Coaching / Teaching Ability? See what makes YOU the expert in your field…
CARVER Method for Business – SCCMH [Podcast 148]
“CARVER Method for Business – SCCMH [Podcast 148]”
Jim and Stew discuss an old school Special Forces acronym for target analysis BUT we use it for assessing business opportunities and vulnerabilities as well.
CARVER = Criticality, Accessibility, Recoverability, Vulnerability, Effect and Recognizability – How can you the CARVER acronym to assess your own business…
Communications is KEY! – SCCMH [Podcast 147]
“Communications is KEY! – SCCMH [Podcast 147]”
Jim and Stew discuss how communications continue to change quickly in life and in business. Communication is KEY. Have you noticed the evolution of email going from everyone excited about “You’ve got mail?” to spam filters and mass delete feature? Some in the younger generation consider email about as formal of writing as snail mail is. Snail mail, phone calls, and emails are being replaced by…
The OODA Loop and Using It To Solve Business Problems – SCCMH [Podcast 146]
“The OODA Loop and Using It To Solve Business Problems – SCCMH [Podcast 146]”
Jim Edwards and Stew discuss the OODA Loop – Observe, Orient, Decide, and Act. No matter what situation we are in this process takes a split second (sometimes) to complete, while more difficult problems may take more than a few seconds to go from observation mode to acting on that observation. Check out how Jim and Stew discuss using this for breaking down business decisions.
The 5 E’s of Product Launch – SCCMH [Podcast 145]
“The 5 E’s of Product Launch – SCCMH [Podcast 145]”
The Five E’s of Launching a Product. Check out the walk through by Jim Edwards as he explains the proper product launch in five easy step using the Five E’s…
Get It Done Mindset – SCCMH [Podcast 144]
“Get It Done Mindset – SCCMH [Podcast 144]”
Jim and Stew discuss focusing on a Get It Done Mindset as we wrap up 2021 and head into 2022. Ask yourself: How bad do you really want it? Then be honest with the assessment – You may not want it bad enough IF….
You keep getting distracted by things that harm your focus.
You cannot get started because you don’t have all the things you need…
New Things in 2022 to Consider – SCCMH [Podcast 143]
“New Things in 2022 to Consider – SCCMH [Podcast 143]”
A Year in Review and Discussing Some Foresight for 2022! Jim Edwards and Stew Smith discuss some of the opportunities taken and missed in 2021 as well as things to look for in 2022. If you are an entrepreneur you need to set your mind on tackling some of the new trends as well as never losing sight of the old school methods that will ALWAYS work for sales copy and content marketing.