Weekly Update – August 24, 2022

A Note From Jim Great Content Marketing Begins and Ends With This A lot of folks think content marketing is hard and it’s impossible to rise above all the online noise and competition. Actually, nothing could be further from the truth. Here’s why I say that… People hold this belief because they have tried “content…

Continue Reading →

5 Biggest Mistakes People Make With Lead Magnets

Quality, not quantity, make a great lead magnet.

If you want to build a huge, rabid, responsive list, keep your lead magnet focused on a SINGLE “Big Idea, Solution, or Payoff” your target audience REALLY wants.

Focus on a single, HUGE promise that’s important to your target audience.

If you structure your lead magnet wrong, it’ll blow up in your face and cost you a lot of time, money, and credibility.

So, if you want to know how to get a LOT more leads…

Continue Reading →

Weekly Update – August 17, 2022

A Note From Jim How Strong Customer Relationships Saved My Business… And Quite Possibly My Family October 25, 2007, I got the call no parent wants to receive. My son-in-law had been hit by a roadside bomb in Iraq and was in a coma after almost bleeding to death on the side of a highway…

Continue Reading →

Weekly Update – August 10, 2022

A Note From Jim The Only Trick You’ll Ever Need for Fast Relevant Content All of us need more content to use in our marketing. The problem is, most people’s content sucks! Why? Because they make the process difficult on themselves AND they don’t create content their customers and potential customers want to read. Creating…

Continue Reading →

Weekly Update – August 03, 2022

A Note From Jim 5 Ways To Keep Your Product, Service, Or Software Truly Evergreen (And Keep Those Sales Pumping) Probably the biggest mistake people make is thinking that once their product, service, coaching, or software is done, they’ll never have to touch it again. It’ll just keep selling forever as long as they drive…

Continue Reading →

Weekly Update – July 27, 2022

A Note From Jim How Stevie Wonder Can Help You Sell More On Your Webinars    “Time is long, but life is short!” – Stevie Wonder Stevie Wonder is one of the most iconic artists of our time. His music transcends time, culture, and generations. But what the heck does he have to do with…

Continue Reading →

Do You Make These Mistakes With Webinars? (And KILL Your Sales In The Process)

Mistake #1: Go Too Long
Everybody’s time is at a premium these days.
Nobody has time to waste… especially if they don’t see a specific payoff as the webinar unfolds for them.
Shoot for an hour (including pitch) if you want to keep the maximum number of people LIVE on your webinar.

Mistake #2: Kill Them With…

Continue Reading →

Weekly Update – July 20, 2022

A Note From Jim If You Want To Crush It With Your Next Webinar, Don’t Miss Any Of These 8 Real-World Tips 1. Keep It Under 1 Hour Statistics show that you have a MASSIVE drop off at the 60-minute mark… people either get bored, or they must move on to the next item on…

Continue Reading →

Weekly Update – July 13, 2022

A Note From Jim 10 Ways To Use A SINGLE Webinar To Build Your Business Webinars are about so much more than just pitching. In fact, I like to think of them as the “Swiss Army Knife” of content creation. If you think webinars are only for selling, you’re putting yourself at a huge disadvantage.…

Continue Reading →

Weekly Update – July 6, 2022

A Note From Jim “Declare Your Independence Day” With July 4th behind us (Independence Day in the USA), I’m reflecting back on my own “independence” day in June of 2001. Let me tell you a quick story… It’s a story about the time I got fired over my cell phone on my way home from…

Continue Reading →