The Perfect Story-Telling Formula
The Perfect Story-Telling Formula
What’s the perfect formula for telling a sales story?
● Is it the hero’s journey?
● Is it conflict / resolution?
● Is it problem, agitate, solve?
Before we jump into this, I need to clarify something.
You shouldn’t concentrate your undivided attention on the plot.
The number one most important thing in your story is…
What Are the Magic Words That Make People Buy?
What Are the Magic Words That Make People Buy?
I get asked this question or some version of it fairly often.
People are interested in what those “magic words” are to make people buy.
The answer to this question is simpler than you might expect!
Magic Words are those words people use to express a…
How To Uncover The Secret “Emotional” Ingredient In Your Product That Makes People Buy
Here’s why you want to find emotional meaning in your product or service: it’s what ultimately gets people to buy. If you can make people emotional, that changes their state. If you can change their state, you can get them to make a purchase. So, the first step in selling more is to find the…
What Are Your Three Rules Of Salescopy? – SCCMH [Podcast 23]
“What Are Your Three Rules Of Salescopy?”
You have your THREE RULES of salescopy but you can add the THREE additional rules to GET THEM DONE with the scripts…
Myself: When I encourage others to workout In tactical fitness population I focus on learning the three phases:
Jim’s THREE RULES:
– It is not what it IS – it is what is DOES
– Make People Emotional…
Without This, People Won’t Buy!
Meaning creates emotion. Emotion is what ultimately gets people to buy. What do I mean? You have to change people’s state of mind in order to get them to buy anything. If you don’t create a change in state, there’s no reason for them to buy something because they’re satisfied with where they are right…
Without This, People Won’t Buy!
Meaning creates emotion. Emotion is what ultimately gets people to buy. What do I mean? You have to change people’s state of mind in order to get them to buy anything. If you don’t create a change in state, there’s no reason for them to buy something because they’re satisfied with where they are right…
How to find emotional meaning in your products so people buy! [video]
Emotion is what gets people to buy. And if you can make people emotional, that changes their state. So how does that make them buy? I’m going to tell you in this short video… Join us on Facebook • Instagram • Twitter • LinkedIn • Medium
Adding Sales Copy to your Content Without Being Obnoxious – SCCMH Podcast 16 [podcast]
“Adding Sales Copy to your Content Without Being Obnoxious”
Jim Edwards (http://www.thejimedwardsmethod.com) and Stew Smith discuss the subtle ways to introduce sales copy into content created for your readers or viewers that can be done by article / blog post or by quick FB Live video as well.
Some of the information featured in this podcast:
– Talk / write about a benefit, meaning, or education to the content
– Show them WHAT to do but sell them on HOW to do it…
People want what they can’t have… including bagels! [video]
Well, it’s just human nature to want what you can’t have. Now, you just need to work that into your sales copy to use it to your advantage… Join OFA Copy Hacks before it closes: www.ofacopyhacks.com PS – Have you heard of my amazing FREE Facebook group if you want to write better copy and…
Jim’s Origin Story and Story Creation Tips – SCCMH Podcast 8 [podcast + transcript]
“Jim’s Origin Story and Story Creation Tips”
Jim Edwards and Stew Smith discuss each others story and Jim shares his origin story with you. Following the “Hero’s Story Outline”, Jim walks you through the steps a good story requires…