Weekly Update – December 1, 2021
A Note From Jim A Turning Point That Changed Everything I remember exactly where I was sitting, though I don’t remember the exact day. I was at my desk in the back bedroom of the trailer staring into a tiny 12-inch screen. I was looking at a sales letter, though I didn’t know it was…
What Makes a Good Story? SCCMH [Podcast 137]
“What Makes a Good Story? SCCMH [Podcast 137]”
What Makes a Good Story for Content Marketing? Let’s discuss some of the many ways to get deep into the psychology of sales copywriting with a good story. One sentence story? Short / Long Story?
What Makes a Good Hook? SCCMH [Podcast 136]
“What Makes a Good Hook? SCCMH [Podcast 136]”
What Makes a Good Hook, Story, Offer? This is part one of the three part series Hook – Story – Offer podcasts. Let’s discuss what makes a good hook in sales, content, social media, and other forms of marketing.
Member’s Update – September 17, 2021
3 Great Hook Scripts To Drive More Sales This Holiday Season
– By Jim Edwards
What the heck!?! The year is almost over, and the holidays are right around the corner. Your ability to hook ’em with your headlines spells the difference between lackluster sales and a record-setting year.
As you know, any copywriter worth their salt has a swipe file a mile high (digitally and physically) with examples of great copy, headlines, stories, and more. But have you ever thought about the difference between a swipe file and a script? Intrinsically, we understand that the purpose of a swipe file is to see the patterns, the blueprints, the scripts underlying the copy.
Sales Copy Flow – Hook Story Offer – SCCMH [Podcast 87]
“Sales Copy Flow – Hook Story Offer – SCCMH [Podcast 87]”
Jim Edwards and Stew Smith discuss what makes salescopy work best for you. How your sales pages flow is important. Having a hook, a compelling story and a dynamite offer is how it works. You need to remind people that you have the answer to their problems and tell them what you, your products, and service do vs telling them what it actually is. As Jim says, “It is not what it IS, it is what it DOES.”
What’s The Secret Way to Hook Your Audience and Make a Sale?
What’s The Secret Way to Hook Your Audience and Make a Sale?
It’s true! The fastest and easiest way to hook your audience is with a question.
Traditional sales approaches tell us to ask somebody a question so you can get a ‘yes’ answer.
This is a time-tested principle in sales: asking questions like, ‘Hey! Do you want more book sales?’ or ‘Hey! Do you want to sell more of your books?’
But there’s a problem with this approach…
Polishing Your Salescopy for Max Sales – SCCMH Podcast 19 [podcast]
“Polishing Your Sales Copy for Max Sales”
Take sales copy from 90% to 95-100% and perfect for you and your business.
Start with the Title and Headlines – make sure you have hook to help get eyes on you. Have a hook to build curiosity that resonates with your target audience.
Does your sales copy – discuss a problem and how to fix it?
Test a few changes to your headlines / titles and see which one works best in an article, product, or service…..
Adding Sales Copy to your Content Without Being Obnoxious – SCCMH Podcast 16 [podcast]
“Adding Sales Copy to your Content Without Being Obnoxious”
Jim Edwards (http://www.thejimedwardsmethod.com) and Stew Smith discuss the subtle ways to introduce sales copy into content created for your readers or viewers that can be done by article / blog post or by quick FB Live video as well.
Some of the information featured in this podcast:
– Talk / write about a benefit, meaning, or education to the content
– Show them WHAT to do but sell them on HOW to do it…
Can you use the Hook, Story, Offer Script to sell high ticket items instead of using a Perfect Webinar? [video]
We’ve just released the Hook Story Offer Script in Funnel Scripts last week and folks are excited by the results they are getting. To answer the question we need to understand that there is a different anxiety or trepidation between buying a $100 product vs $5000… Get on The Jim Boat before it fills up…
Hook ‘em with “no” then lead them to “yes”… [video]
We’re still talking about the hook. And I’ve told you that the fastest, easiest way to hook somebody is with a question. The problem is that everybody is going for the yes. And by going for the yes with the hook question all the time, people can start to feel manipulated… Check out https://thejimedwardsmethod.com/premium/ –…