What Makes a Good OFFER for Content Marketing? SCCMH [Podcast 138]
Let’s discuss some of the many ways to get deep into the psychology of sales copy writing with a good OFFER. When to post an offer or buy now button? This is part three of the trilogy, Hook – Story – Offer on podcasts 136, 137 & 138 Don’t forget the Facebook Group Sales Copy Writing and…
What Makes a Good Story? SCCMH [Podcast 137]
“What Makes a Good Story? SCCMH [Podcast 137]”
What Makes a Good Story for Content Marketing? Let’s discuss some of the many ways to get deep into the psychology of sales copywriting with a good story. One sentence story? Short / Long Story?
What Makes a Good Hook? SCCMH [Podcast 136]
“What Makes a Good Hook? SCCMH [Podcast 136]”
What Makes a Good Hook, Story, Offer? This is part one of the three part series Hook – Story – Offer podcasts. Let’s discuss what makes a good hook in sales, content, social media, and other forms of marketing.
Member’s Update – February 5, 2021
Own Your Audience
I did a bit of a mini-rant just before last week’s members-only webinar we did on Handout Secrets.
You can watch it if you missed it (see below in the next section)
Update…
Member’s Update – January 29, 2021
It’s All About the Promise
People’s attention spans are shrinking.
The “feed” mentality is the norm now… online, people pay attention to what’s right in front of them and jettison everything else that comes before or after the current item in their feed.
Weekly Update – November 18, 2020
A Note From Jim A Million Dollar Sales Copywriting Tip Every Entrepreneur Needs The Big Idea Here Is: Your Copy Will Never Be “perfect” – So Don’t Even Try Let’s get one thing straight. We’re not after “perfect” sales copy. We are after sales copy that works as intended. We want sales copy that gets…
Weekly Update – November 11, 2020
A Note From Jim The Easiest Content If you’re stuck on creating content. If you’re stuck for a video topic. If you’re stuck for a social media post… or even a webinar and you don’t know what to make content about, the answer is simple. Answer questions. Q&A is the simplest way to create as…
How to Use the “Hook, Story, Offer” Formula for Nonprofits
How to Use the “Hook, Story, Offer” Formula for Nonprofits
“Does this formula work for nonprofit organizations too?”
I believe when someone asks this kind of question, it’s because they’ve forgotten there are real people on the other end of their sales messages.
So, the first thing you can do…
Sales Copy Flow – Hook Story Offer – SCCMH [Podcast 87]
“Sales Copy Flow – Hook Story Offer – SCCMH [Podcast 87]”
Jim Edwards and Stew Smith discuss what makes salescopy work best for you. How your sales pages flow is important. Having a hook, a compelling story and a dynamite offer is how it works. You need to remind people that you have the answer to their problems and tell them what you, your products, and service do vs telling them what it actually is. As Jim says, “It is not what it IS, it is what it DOES.”
What if your business doesn’t have an epiphany bridge or origin story? [video]
Sometimes we think that we have to have some earth shattering story that goes along with what we’re doing – sometimes it’s too much. Instead you need to be answering the question… WHY? Watch now to see what I’m talking about. By the way, you can still jump on https://TheJimBoat.com – but cabins are going…