Without This, People Won’t Buy!
Meaning creates emotion. Emotion is what ultimately gets people to buy. What do I mean? You have to change people’s state of mind in order to get them to buy anything. If you don’t create a change in state, there’s no reason for them to buy something because they’re satisfied with where they are right…
How to find emotional meaning in your products so people buy! [video]
Emotion is what gets people to buy. And if you can make people emotional, that changes their state. So how does that make them buy? I’m going to tell you in this short video… Join us on Facebook • Instagram • Twitter • LinkedIn • Medium
The Most Important Things In Life (And Sales Copy) – SCCMH [Podcast 22
“The Most Important Things In Life (And Sales Copy)”
Jim and Stew discuss something that happens to us all – LIFE. Often it can derail our plans, but it can also create a hyper-focused ability to get things done in half the time – often faster. When it feels like the world is falling around you, but you still need to figure out a way to get the important things done with your job, try this:
Make a list of all the things you need to do for your business – NEED to do every day / once a week.
Make a list of the things you do but maybe waste time in your day doing them…
Weekly Update – June 6, 2019
A Note From Jim What REALLY Sells People On Your Product, Service, or Idea People don’t buy what your product is. People don’t buy consulting, coaching, e-commerce products, software, physical products… or anything else you can name. That’s right… they don’t buy any of those things. What they do buy are results. They buy the results that consulting,…
It’s Not What It Is – It’s What It Does – SCCMH [Podcast 21]
“It’s Not What It IS… It’s What It DOES!”
This is Sales Copywriting GOLD here folks. Jim and Stew discuss a problem most of us have as entrepreneurs – actually selling our products / services incorrectly.
It’s Not What It IS… It’s What It DOES! When it comes to sales copywriting, one of the biggest mistakes people make is getting hung up on WHAT they sell. Not what your products or service actually DO for the people that buy them.
Hook and sell on emotion, easing of a problem with anything we sell. We all need to remember that people buy what you’re selling based on the desires it satisfies or the problems it solves. As Jim references in the podcast, we don’t just sell tea, a book, or a drill, we sell products that help people ease their pain, solve their problems, or help them reach their goals and dreams. Never forget that…
It’s Not What It IS… It’s What It DOES!
When it comes to sales copywriting, one of the biggest mistakes people make is getting hung up on WHAT they sell. They say things like “I sell physical products” or “I sell software” or “I sell coaching” or “I sell consulting.” “I sell blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,…
Case Study vs Testimonials – What is the Difference? How to Use Them? – SCCMH Podcast 20 [podcast]
“Case Study vs Testimonials – What is the Difference? How to Use Them?”
Jim Edwards and Stew Smith discuss the differences and all the ways to use both case studies and testimonials.
BONUS – Jim walks us all through the Case Study and Testimonial Funnel Script Wizard to build an interview for satisfied customers and build a killer segment for your testimonial page.
You can find out more about Funnel Scripts…
Weekly Update – May 30, 2019
A Note From Jim Think Like a Freak Did you ever read the book “Freakonomics”? It’s one of my favorite books ever. Well there was a follow up book called, “Think Like a Freak.” I’ve read that one too. There’s a quote in the first chapter I want to share with you. “A growing body…
Polishing Your Salescopy for Max Sales – SCCMH Podcast 19 [podcast]
“Polishing Your Sales Copy for Max Sales”
Take sales copy from 90% to 95-100% and perfect for you and your business.
Start with the Title and Headlines – make sure you have hook to help get eyes on you. Have a hook to build curiosity that resonates with your target audience.
Does your sales copy – discuss a problem and how to fix it?
Test a few changes to your headlines / titles and see which one works best in an article, product, or service…..
It’s not what it is… it’s what it does! [video]
It’s not what it is… it’s what it does! Don’t get hung up on your product when selling it… It’s not what it is. It’s what it does. See what I mean by watching this short video. Get more tips on the boat – www.TheJimBoat.com Join us on Facebook • Instagram • Twitter • LinkedIn…