The Perfect Story-Telling Formula

The Perfect Story-Telling Formula

What’s the perfect formula for telling a sales story?

● Is it the hero’s journey?

● Is it conflict / resolution?

● Is it problem, agitate, solve?

Before we jump into this, I need to clarify something.

You shouldn’t concentrate your undivided attention on the plot.

The number one most important thing in your story is…

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What’s The Secret Way to Hook Your Audience and Make a Sale?

What’s The Secret Way to Hook Your Audience and Make a Sale?

It’s true! The fastest and easiest way to hook your audience is with a question.

Traditional sales approaches tell us to ask somebody a question so you can get a ‘yes’ answer.

This is a time-tested principle in sales: asking questions like, ‘Hey! Do you want more book sales?’ or ‘Hey! Do you want to sell more of your books?’

But there’s a problem with this approach…

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Should Your “Identity” and “Attractive Character” Be Different?

Should Your “Identity” and “Attractive Character” Be Different?

What’s the difference between your identity and your attractive character?

Some people get confused about this question, so let’s first define them.

1. Your identity is who you see yourself as.

It has different elements to it, and each element can be either private or public…

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Future Pacing and Why You Want to Use It

Future Pacing and Why You Want to Use It

Have you ever wondered what future pacing is exactly?

It comes from Neuro-Linguistic Programming or NLP.

NLP can kick in when you find a common ground with your audience, such as when telling your story or using effective sales copy. That’s how you grab their attention.

Future pacing is about getting people to imagine…

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10 Things You Should Do When People Argue With You On Social Media

10 Things You Should Do When People Argue With You On Social Media

We’ve all had arguments on social media and, if you’re like me, you’ve struggled with knowing what to do when that happens. Struggle no more! Below are my top 10 best ways to respond when someone wants to throw down with you on social media.

1. Flip them the bird and unfriend them..

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The Offer – What Every Offer Needs In Order to Find Buyers – SCCMH [Podcast 85]

“The Offer – What Every Offer Needs In Order to Find Buyers – SCCMH [Podcast 85]”

Jim Edwards and Stew Smith discuss creating a series of podcasts focused on the STARTER KIT for online business. This week is about your offer and the types of things that potential customers need to see in order to buy. Check it out.

Jim describes the OFFER in simplified detail that will help you understand HOW TO SELL.

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Business Model – Funnel Flow – SCCMH [Podcast 84]

“Business Model – Funnel Flow – SCCMH [Podcast 84]”

Jim Edwards and Stew Smith discuss creating a series of podcasts focused on the STARTER KIT for online business. This week is about your business model. Check it out.

If your goal is to build a system to gather prospects and turn into clients / customers without having people have to visit the office and need help with creating an online coaching / communications arm of my business.

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Defining Your Niche Market and Marketing It Correctly – SCCMH [Podcast 83]

“Defining Your Niche Market and Marketing It Correctly – SCCMH [Podcast 83]”

Jim Edwards and Stew Smith discuss creating a series of podcasts focused on the STARTER KIT: Online Business Goals: This week’s topic is Knowing Your Market and Asking the Question – Are You Marketing Your Market Correctly.

Where are your future customers? The people who want to give you money for what you sell?
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What Are the Magic Words That Make People Buy?

What Are the Magic Words That Make People Buy?

I get asked this question or some version of it fairly often.

People are interested in what those “magic words” are to make people buy.

The answer to this question is simpler than you might expect!

Magic Words are those words people use to express a…

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The Formula For Awesome Repeatable Success At Anything

The Formula For Awesome Repeatable Success At Anything

The first thing is, this isn’t a formula at all!

It’s a mindset.

But it is a formulaic way to think.

• Ask yourself, ‘What’s working?’

• Take action based on the answer to #1.

The most people make the mistake of just sitting around and contemplating why nothing’s happening.

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