It’s Not What It Is… It’s What It Does!
It’s Not What It Is… It’s What It Does!
There’s one thing that frustrates me the most when I hear people talk about how hard it is to sell online!
And it’s this…
STOP selling whatever your product “is” and start selling what your product “does” for people!
There is one MAJOR thing to remember when selling something… burn this into your brain…
People Want What They Can’t Have, Including Bagels!
People Want What They Can’t Have, Including Bagels!
I remember a funny story about picking up my dad from the hospital with my mom.
We went to a bagel shop, and I was amazed. I got this bagel with plenty of cream cheese, capers, and smoked salmon. The bagel was amazing and reminded me of fond memories in Northern Virginia where amazing bagel shops are frequently found in virtually any strip mall.
The truth is, it isn’t always possible…
Putting, Testing, and Making Bank! [video]
I relearned a VERY valuable lesson on my headline yesterday that could have cost me A LOT of money. What does that have to do with putting, testing and making bank? EVERYTHING! Join me on the dock to find out more. Want me to walk you through creating your book live? Your ticket is included…
How to make money with your own book without selling a single copy! [video]
Join me on the dock today to discuss the 9 ways you can make money with your own book WITHOUT selling a single copy. Most people think the only way to build your business with a book is to sell it on Amazon. That’s absolutely not true… Let me show you how. Become a published…
Pipelines, Backups, Leadership… and Toilet Paper
Pipelines, Backups, Leadership… and Toilet Paper
It’s all over the news – the Colonial Pipeline has been taken down by a cyber attack.
The East Coast of the USA is in a major gas crunch approaching crisis level shortages – despite what the gov’t may say to the contrary.
By the way, I do not care about your politics (really, I don’t, so please don’t ever share). This is a SCARY event for everyone – everywhere in the world!
Why?…
The #1 thing every entrepreneur needs to grow your business… [video]
Well, I’ll tell you, it’s not traffic and it’s not most of the things that easily come to mind. Creating one of these is like having the Swiss Army Knife of marketing and credibility. Follow along with me on the dock while I explain. Want to have your book written by next Friday? Check out:…
How To Deal With Idiots
How To Deal With Idiots
What can you do when somebody is being an idiot online or being an idiot at your help desk?
Let’s say you sell a service and:
• Someone pays for the service
• Someone pays for a subscription
Or…
You sell a subscription to software, and somebody doesn’t use the software for a year…
Does it feel right? [video]
In the past, when I have done projects with folks that I really liked or have really admired what they were doing, things always seem to work out. Times when I’ve created something that was really going to make a huge difference in the world and help people the results have been mind blowing. These…
Many people go their whole lives avoiding this… [video]
Most people hate to think about things. Everyone thinks about what they want for dinner, or how much money they have in the bank, what’s on TV tonight or who’s pissed them off lately. But rarely do people actually sit and think about the things that matter? What could I do to build my business…
Complicated Does NOT = Better
Complicated Does NOT = Better
Humans have a tendency to complicate things…
And I think we do that because we associate complicated with better.
If something significant is simple, people tend to say:
“Oh! It can’t be that simple!”
Yes, it can.
Model Success
If somebody successful says…