Case Studies and Testimonials for Your Business – SCCMH [Podcast 158]

Jim Edwards and Stew Smith discuss the how to get and use awesome testimonials and make case studies to help you sell your products and services.

Get more sales by showing people how other people succeed using your business.

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Asking the Right Questions to Build Effective Testimonials – SCCMH [Podcast 151]

“Asking the Right Questions to Build Effective Testimonials”

Jim and Stew discuss ways to get effective testimonials by simply asking the right questions to your customers. Check out these walk throughs by Jim using Funnel Scripts (https://www.funnelscripts.com) and the Quote Wizard in the premium membership…

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Six Questions to Build a Sales Story – SCCMH [Podcast 150]

“Six Questions to Build a Sales Story – SCCMH”

Jim Edwards and Stew Smith discuss what it takes to become an expert story teller with your sales copy.

Compelling stories can help you engage customers and get them to know you a little better as the expert who can help them with their problems through your products or services. Check out these six questions to ask yourself to help you build such a story…

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Are You Considered the Expert in Your Field? – SCCMH [Podcast 149]

“Are You Considered the Expert in Your Field? – SCCMH [Podcast 149]”

Jim Edwards and Stew Smith discuss what it takes to become an expert in your market. Are you perceived as the expert by future customers / current customers? Why? Experience? Education? Coaching / Teaching Ability? See what makes YOU the expert in your field…

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CARVER Method for Business – SCCMH [Podcast 148]

“CARVER Method for Business – SCCMH [Podcast 148]”

Jim and Stew discuss an old school Special Forces acronym for target analysis BUT we use it for assessing business opportunities and vulnerabilities as well.

CARVER = Criticality, Accessibility, Recoverability, Vulnerability, Effect and Recognizability – How can you the CARVER acronym to assess your own business…

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Communications is KEY! – SCCMH [Podcast 147]

“Communications is KEY! – SCCMH [Podcast 147]”

Jim and Stew discuss how communications continue to change quickly in life and in business. Communication is KEY. Have you noticed the evolution of email going from everyone excited about “You’ve got mail?” to spam filters and mass delete feature? Some in the younger generation consider email about as formal of writing as snail mail is. Snail mail, phone calls, and emails are being replaced by…

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The 5 E’s of Product Launch – SCCMH [Podcast 145]

“The 5 E’s of Product Launch – SCCMH [Podcast 145]”

The Five E’s of Launching a Product. Check out the walk through by Jim Edwards as he explains the proper product launch in five easy step using the Five E’s…

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Get It Done Mindset – SCCMH [Podcast 144]

“Get It Done Mindset – SCCMH [Podcast 144]”
Jim and Stew discuss focusing on a Get It Done Mindset as we wrap up 2021 and head into 2022. Ask yourself: How bad do you really want it? Then be honest with the assessment – You may not want it bad enough IF….

You keep getting distracted by things that harm your focus.

You cannot get started because you don’t have all the things you need…

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New Things in 2022 to Consider – SCCMH [Podcast 143]

“New Things in 2022 to Consider – SCCMH [Podcast 143]”

A Year in Review and Discussing Some Foresight for 2022! Jim Edwards and Stew Smith discuss some of the opportunities taken and missed in 2021 as well as things to look for in 2022. If you are an entrepreneur you need to set your mind on tackling some of the new trends as well as never losing sight of the old school methods that will ALWAYS work for sales copy and content marketing.

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Marketing Diary – Do One Daily – SCCMH [Podcast 142]

“Marketing Diary – Do One Daily – SCCMH [Podcast 142]”

Jim and Stew discuss the importance of having an idea creation to-do checklist, but more importantly a marketing diary. Be honest with yourself and write down what you ACTUALLY did. Often the truth is somewhere in the middle of your plans and schedule and doing nothing.

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