Are You Assessing or Just Guessing – SCCMH [Podcast 180]

Podcast 180 – Jim Edwards and Stew Smith discuss content marketing, sales copy writing, and using them to effective drive traffic to your business. Do a business assessment of your website, communications methods, and see where your strengths and weaknesses are. Then Test using effective methods found in content marketing scripts / TJEM. If you are not assessing – you are only guessing.

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Weekly Update – May 9, 2018

A Note From Jim The first step to getting better at anything is just to try. Don’t be afraid to look foolish. Everybody else is afraid. That gives you a huge advantage. Just try. And if something works, then dig in and do it all the way. In other words, once you try something, don’t…

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Should I Ever Go Negative In My Copywriting?

Going “negative” in your copywriting is something you must be aware of, but I think there are two ways that you can go negative. 😖😳🤬 One is a good way and one is a bad way. Let’s talk about the good way first. 👍👏🙌 The good way to go negative is to basically meet people…

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Weekly Update – May 2, 2018

A Note From Jim What’s the fastest way to create great content for social media? If in doubt, answer a question! If you answer an important question for your target audience, you can: Create some great content fast Make an impression on your followers Pick up new subscribers and sales Yep… it’s that easy. And…

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Which personality will you share?

You Can Share More Of Yourself Without Feeling Weird! Here’s How…🤗 Recently we’ve been talking about showing the multiple facets of your personality and the fact that you can tie in stories from various parts of your life, past and present. Those stories can come from experiences you’ve had, or roles that you play, or…

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🌶The Secret Sauce That Spices Up ANY Sales Copy 🌶

Yesterday, I taught a class on how to define your customer avatar for your copywriting. One of my students, Rodney asked, “Okay, I understand having an avatar for my copywriting. But, what about me as the person writing the copy? Is there such a thing as an avatar for me writing the copy?”✍ What Rodney’s…

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The Truth About Ads

You’ve seen those ads for courses that promise to teach you the magic formula for writing ads to get more coaching, consulting or product sales, right? If you’ve spent more than 10 minutes on Facebook you have! They promise to teach you to write the perfect ad to bring an avalanche of customers. They play…

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The #1 Copy Writing Mistake Every Entrepreneur Must Avoid Like The Plague

The #1 copy writing mistake entrepreneurs make is to make their sales copy all about themselves instead of their prospective customer. What do I mean? Well, they tell the prospect how great their product is, how smart they are, how long they’ve been in business and how their product works. The customer doesn’t care about…

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