Don’t Shoot Yourself in the Foot: 10 Things Not to Do with Your Sales Letter

Creating a long form sales letter can be a great way to drive more sales for your product or service. Despite what haters say, long form sales letters work GREAT when selling to a rabid, targeted audience.

However, there are certain mistakes people make over and over again when crafting their sales letters that can hurt their chances at success.

I’ve seen (and made) all of these mistakes in the last 26 years… don’t you make them too!

This list of mistakes to avoid will help you ensure that your long form sales letter is effective and drives maximum conversions….

Continue Reading →

Weekly Update – March 29, 2023

Jim’s Golden Nuggets “No Copywriter Needed – Anatomy Of A Winning Sales Letter That Converts!” Learn how to make more sales without needing an expensive copywriter or spending weeks at the keyboard. Understand the individual parts of a successful long form sales letter. Discover how to create an effective sales letter that makes more sales.…

Continue Reading →

Member’s Update – November 7, 2020

Take Time To Refresh

You can’t breathe in if you don’t breathe out.

You can’t receive if you aren’t willing to give.

You can’t work hard if you don’t relax.

The holidays are approaching….

Continue Reading

Continue Reading →

Member’s Update – October 30, 2020

Excuses Are Like _______

I think I’m mellowing in my old age. After all, I’ll be 53 next month 😉

I used to be VERY black and white in my approach to life. Things were supposed to be a certain way and that was IT!

Line in the sand…

Continue Reading

Continue Reading →

Member’s Update – October 23, 2020

Maximize the Minimum

I did a video awhile back that really resonated with me and is relevant now more than ever.

It’s the thought that even if you can only do the minimum (because of time or family constraints)…

Continue Reading

Continue Reading →

Weekly Update – May 9, 2018

A Note From Jim The first step to getting better at anything is just to try. Don’t be afraid to look foolish. Everybody else is afraid. That gives you a huge advantage. Just try. And if something works, then dig in and do it all the way. In other words, once you try something, don’t…

Continue Reading →

5 Tips To Avoid Sounding Cheezy In Your Sales Copy

A lot of people who need to write sales copy worry about coming off as cheezy, kinda like a used car salesman. They confuse good selling with the cultural stereotypes that rank good selling along with slimeballs. So, let’s talk about five (5) ways you can avoid creating copy that makes people feel like they…

Continue Reading →

How To Write a Damn Good Sales Letter

Continue Reading →