What Does Your Customer Need to Know (Problems, Solutions, You As The Answer?) – SCCMH [Podcast 93]

“What Does Your Customer Need to Know (Problems, Solutions, You As The Answer?) – SCCMH [Podcast 93]”

Jim and Stew solve problems! See http://www.thejimedwardssolution.com for more tools to help you solve business / sales copy problems. What is the Biggest Issue that your ideal customer needs to know. People will buy anything to solve a problem or achieve a result. Are you the solution to helping your customer solve that problem and help them achieve that result?

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The 110% Simple Solution

Back in the Early 90’s Marc McCormack wrote a book called “The 110% Solution” – an EXCELLENT book at the time. The audio was even better because I could listen to it as I drove around to various real estate offices hustling mortgages as a cub Mortgage Banker in 1992. (I lived on coffee, cigarettes,…

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Open Minds

Sometimes the solution you need is right in front of your face, but for whatever reason, you don’t see it. Sometimes you don’t see the solution because of strong beliefs or preconceived notions. Other times it’s because you don’t believe a solution could be “that simple.” And still, other times you don’t see the solution…

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Getting “It ALL” Done!

One thing I’ve realized over the years (okay, and over the last week too) is that you’ll NEVER get it “ALL” done ๐Ÿ™‚ Whatever “it” is… you’ll never be done (until, of course, you die… then you have official permission to never worry about your unfinished To-Do list ever again) ๐Ÿ™‚ The best thing you…

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