How To Use “Choose Your Price Pricing” on Products and Services – SCCMH [Podcast 167]
Jim Edwards (https://www.thejimedwardsmethod.com) and Stew Smith discuss a pricing model where customers are allowed to “choose their own pricing” from three options. What are the different ways to price your product? (Fixed, Hourly, Cost-plus, Value-based, etc)…
Using Quotes to Make Killer Content – SCCMH [Podcast 165]
Jim Edwards and Stew discuss using one of many wizards that make content marketing 10x easier. Watch as Jim and Stew share the screen for a demo and tell stories of their favorite wizards / scripts that they use regularly to create all kinds of content (articles, memes, SM posts, webinars, sales letters, etc). In this episode they’ll also share stories and testimonials from clients that have used them in the past to get amazing results…
Going LIVE or Recorded Video – Which is Better? Why? – SCCMH [Podcast 164]
Jim Edwards and Stew Smith discuss different video content types from gifs, video memes, live Q&A, and pre-recorded content. In this episode they also discuss which options are getting the best response / views on their various platforms, as well as which options they have found are best for building a social media platform…
Finding Time to Grow Your Business – SCCMH [Podcast 163]
Jim Edwards and Stew Smith discuss what you should do when you have an amazing business idea (or side gig) but are not sure that you have the time or energy to get it done. This is part motivation, organization, and persistence. Jim and Stew share some stories and ideas on how you can add a few hours to your day when a task presents itself (or when emergencies take place and you have to find time to maintain your business).
PLUS there is some bonus…
First Book: What is Your Excuse? SCCMH [Podcast 162]
Jim Edwards and Stew Smith discuss authoring your first book. Check out these lessons learned from both Jim and Stew on how they finished and used their first books. Do you want the easy button for getting your book done? There is a wizard for that and many others for your business at…
Branding, Titles, Headlines, and More – SCCMH [Podcast 161]
Jim Edwards discusses the importance of being authentic in your business marketing when it comes to your branding, titles, headlines, logos, and more. Are you wasting money on branding when you could just focus on being authentic to build a brand for yourself…
Don’t Skip Creativity Day – SCCMH [Podcast 157]
Jim Edwards and Stew Smith discuss the creativity day that helps to not only focus your efforts on engaging content marketing but also streamlines the daily job tasks for the next several days. Practice getting into a creative state with purpose and objectives vs. hoping creativity comes as a consequence of daily actions.
Sales Stories: Breakdown of Best Sales Stories and What Makes Them Effective – SCCMH [Podcast 152]
“Jim and Stew discuss (and ask for examples from the live audience) some of their best sales stories and why they worked: A sales story can develop from your identity or origin story into an effective piece of marketing, but you have to be careful and not let it box you into a business that cannot evolve from that story and continue to remain relevant and in front of your market…
Are You Considered the Expert in Your Field? – SCCMH [Podcast 149]
“Are You Considered the Expert in Your Field? – SCCMH [Podcast 149]”
Jim Edwards and Stew Smith discuss what it takes to become an expert in your market. Are you perceived as the expert by future customers / current customers? Why? Experience? Education? Coaching / Teaching Ability? See what makes YOU the expert in your field…
CARVER Method for Business – SCCMH [Podcast 148]
“CARVER Method for Business – SCCMH [Podcast 148]”
Jim and Stew discuss an old school Special Forces acronym for target analysis BUT we use it for assessing business opportunities and vulnerabilities as well.
CARVER = Criticality, Accessibility, Recoverability, Vulnerability, Effect and Recognizability – How can you the CARVER acronym to assess your own business…