Weekly Update – April 13, 2022
Jim’s Golden Nuggets “That’s Not A Real Book!” Let me tell you a story about the time a lady told me very rudely that my book was not a real book. This happened back in 1996 when I was a real estate agent in Williamsburg, VA. I had developed a system for leveraging my unpublished…
Sales Stories: Breakdown of Best Sales Stories and What Makes Them Effective – SCCMH [Podcast 152]
“Jim and Stew discuss (and ask for examples from the live audience) some of their best sales stories and why they worked: A sales story can develop from your identity or origin story into an effective piece of marketing, but you have to be careful and not let it box you into a business that cannot evolve from that story and continue to remain relevant and in front of your market…
Gary Halbert – 2 Things Everyone Is Starving For
I found this obscure video of Gary Halbert sharing the 2 things people are starving for online… funny thing is, it’s TOTALLY TRUE today (as it was years ago). This guy is a MASTER… watch and learn as he drops knowledge bombs like no other!
Asking the Right Questions to Build Effective Testimonials – SCCMH [Podcast 151]
“Asking the Right Questions to Build Effective Testimonials”
Jim and Stew discuss ways to get effective testimonials by simply asking the right questions to your customers. Check out these walk throughs by Jim using Funnel Scripts (https://www.funnelscripts.com) and the Quote Wizard in the premium membership…
The Sneaky Sales “Tie Down” of Feature – Benefit – Meaning
When I was in the furniture business, I learned from a real old school salesman named Buck Daniels. I actually dedicated my book to him along with my mom, my dad, my wife, and Russell Brunson.
Buck taught me a selling concept called “tie downs.” Tie downs are basically where, when you’re talking to somebody, as soon as whatever it is you’re selling meets one of their requirements, you tie them down to that feature.
Example: “So we can agree that this…
Weekly Update – April 6, 2022
Jim’s Golden Nuggets The Power of 12 Months Most people drastically OVER-estimate what they can do in a day, week or month. Most people drastically UNDER-estimate what they can do in a year. If you want to make the next 12 months count, here’s what you do: 1. Get really clear on what you want…
Six Questions to Build a Sales Story – SCCMH [Podcast 150]
“Six Questions to Build a Sales Story – SCCMH”
Jim Edwards and Stew Smith discuss what it takes to become an expert story teller with your sales copy.
Compelling stories can help you engage customers and get them to know you a little better as the expert who can help them with their problems through your products or services. Check out these six questions to ask yourself to help you build such a story…
The Five I’s of Million-Dollar Content
The Five I’s of Million-Dollar Content -YES – Million-Dollar Content, not just content. Check this out!
1. Involve
Get people involved with your content. They need to care about what’s going on. Hooks pull people into your content. Hooks are the titles of your articles or the first words that come out of your mouth on your videos and they rate as, if not more, important than the content itself.
2. Influence
Influence means people pay attention to you. When you have people’s attention…
Weekly Update – March 30, 2022
Jim’s Golden Nuggets Four Ways to Cash in with Content Do you know the four ways to cash in with content, no matter what you sell? Check out these four ways right now. Ready? Here we go! 1. Credibility The fact that you are publishing content instantly raises you above everybody else in your niche;…
Five I’s of Million Dollar Content [video]
If you want to win the game of content—million-dollar content— you do it by involving, influencing, interacting, impacting, and inviting your ideal customers to the next step. How does your content stack up? Do you need to create content in minutes instead of hours? Would you like to post it all over social media in…