Category Archives: Sales Copywriting and Content Marketing Hacks Podcast

We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more. WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!

Lessons Learned from Recent Book Launch – SCCMH [Podcast 44]

“Lessons Learned from Recent Book Launch”

Jim and Stew discuss the recent book launch of Copywriting Secrets https://copywritingsecrets.com. Anything that you do in business, there should be a moment where you assess your performance, your team’s performance, and the performance of outsourced services. What can you do better? What went better than expected? What curve-balls occurred the required you to act fact with a contingency plan? What are the next steps and how can you avoid any issues already experienced with the initial launch? …

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Importance of FB Groups in Business – SCCMH [Podcast 43]

“Importance of FB Groups in Business”

Jim Edwards and Stew Smith discuss the importance of groups and how they can not just help you with sales, but be a source of positive vibes in your life and work. Having a place to seek answers / advice and share knowledge is what every self-employed entrepreneur needs. See more about Jim Edward’s Methods…

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To, Through, and After with Business – SCCMH [Podcast 42]

“To, Through, and After with Business”

Jim uses an idea of Stew’s for this podcast.

Stew Smith has a podcast segment called To, Through, and After where he interviews people about their military special ops journey – what they did before the military getting TO the training, getting THROUGH the training, and After the training as an active duty member.

Jim takes this concept and applies it to business and product / book / service launch…

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Selling ChatBots – Sell What It Does – Not What It Is – SCCMH [Podcast 41]

“Selling ChatBots – Sell What It Does – Not What It Is”

From the pages of the closed Facebook page, Jim and Stew discuss a question from a member who is looking for some advice on crafting a chatbot sales letter for my company that can be used as a direct, mailed sales letter and as a longer form cold email. Jim walks through a wizard to better sell what chatbots DO not what it IS….

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Entrepreneurial Burn Out – Interview with Dr. Kelly Shockley – SCCMH [Podcast 40]

“Entrepreneurial burn out – interview with Dr. Kelly Shockley”

Jim and Stew share how they avoid burnout and get the blessing of Dr. Kelly along with more ideas of what to look out for and how to avoid “entrepreneurial burnout.”…

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IT Professional Needs Help With Copy – SCCMH [Podcast 39]

Jim Edwards and Stew Smith discuss a posted Facebook question from the Sales Copy and Content Marketing Hacks closed Facebook Group.

How about write a BOOK? Jim walks through method to become the expert in the field but not necessarily explaining how sausage is made. Here is the question:

From BJ: I’m working on a project to generate leads for my IT services and consulting company. I came up with the idea to produce a guide …

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Disaster Recovery or Business Continuity – SCCMH [Podcast 38]

Today’s topic is disaster recovery or business continuity. What is your plan when you cannot work. Electrical failure, floods, dropped / broken equipment. Do you have back up plans? Back up products? …

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New Member Question – Getting Started With Writing & Sales Copy – SCCMH [Podcast 37]

Jim Edwards and Stew Smith discuss a Sales Copy and Content Marketing Hacks Facebook Group comment and question from a new member. 
 
From Heidi – “My dream is to become a children’s book author, but in the meantime I need an income and lots of writing experience. I’d love to be able to do it for a living. So far I’ve really written 2 children’s books, neither of which have made it out of my google docs. Any suggestions?” …

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Finding Motivation When You Feel Like Quitting – SCCMH [Podcast 36]

“Finding Motivation When You Feel Like Quitting ”

Jim Edwards and Stew Smith discuss the in depth details of not quitting, staying motivated, and getting comfortable being uncomfortable. Jim’s story and lessons learned created by the Hero Journey Short Form Wizard available at the link above!..

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Conversion Rates and Why They Matter – SCCMH [Podcast 35]

“Conversion Rates and Why They Matter”

Jim Edwards and Stew Smith discuss the in depth details of conversion rates with regard to opt in pages, sales pages, order bump, upsells or one time offers, abandoned cart recovery, and email sequences with click through rates. Check out the 1-2 punch Jim does with this topic breaking it down to the basics…

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