Category Archives: Sales Copywriting and Content Marketing Hacks Podcast

We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more. WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!

Testimonials – SCCMH Podcast 12 [podcast + transcript]

“Testimonials: What to do when you have no testimonials – Why You Need Them”

We all need proof that our products and services work and we need to know they work prior to purchasing. That is why we need testimonials both as a merchant and consumer.

Types of testimonials…

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The One Time Offer – Do Them! – SCCMH Podcast 11 [podcast + transcript]

“The One Time Offer – Do Them!”

Jim and Stew discuss the importance of adding a One Time Offer to your sales page.  Also discussed is the differences of the One Time Offer, Order Bump, Cross Sell, and Back End Offer – Jim shares how you can do them all with a video or sales copy text.

Tips on the One Time Offer…

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Testing Your Sales Copy – Bettering Your Best – SCCMH Podcast 10 [podcast + transcript]

“Testing Your Sales Copy – Bettering Your Best”

Jim drops some knowledge bombs on how to test your sales copy on your site or in video sales letters. The focus of this discussion is getting more money from the SAME traffic. To do this you have to test ONE THING AT A TIME…

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Ten Most Lethal Copywriting Mistakes – SCCMH Podcast 9 [podcast + transcript]

“Ten Most Lethal Copywriting Mistakes”

Jim Edwards hits it out of the park with this top ten list focusing on mistakes in copywriting.  

A brief synopsis is the following:

1 – No headline or title (or crappy one)

2 – Features only with no benefits or meaning

3 – Don’t talk about  yourself – Talk TO the customer…

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Jim’s Origin Story and Story Creation Tips – SCCMH Podcast 8 [podcast + transcript]

“Jim’s Origin Story and Story Creation Tips”

Jim Edwards and Stew Smith discuss each others story and Jim shares his origin story with you. Following the “Hero’s Story Outline”, Jim walks you through the steps a good story requires…

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#1 Job Of Any Sales Story You Tell To Sell – SCCMH Podcast 7 [podcast + transcript]

“#1 Job Of Any Sales Story You Tell To Sell”

Hey all you entrepreneurs! Here’s your chance to tell a better story that leads to more sales, signups, and credibility so you can tell better stories so you can sell more (while you’re not forced to pull your hair out)!

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The Truth About Targeting Your Niche Audience – SCCMH Podcast 6 [podcast + transcript]

“The Truth About Targeting Your Niche Audience”

Let us show you exactly how and why you need to niche down your target audience so you can sell more from your website or funnel!

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Creating the Podcast – FB Live Wizard Demo

Check out the Facebook Live Jim and I did today: We demonstrate how to use the Podcast script wizard while we prepare for today’s Podcast #5: Writing Frontpage Website Sales Copy – To Get More People To Click Your Store Products!

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Create Sales Copy For The Front Page Of Your Web Store – SCCMH Podcast 5 [podcast + transcript]

“What You Don’t Know About How To Create Copy For The Front Page Of Your Web Store Could Hurt You”

Jim and Stew discuss this week’s group challenge in this new podcast episode. This lesson is designed for every entrepreneur who wants to create copy for the front page of your web “store” and sell more from your website without having to struggle for days and weeks trying to figure out what to put on that front page.

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Sales Copywriting & Content Marketing Hacks Podcast:
Episode #4

Jim Edwards and Stew Smith discuss many of the external obstacles you will face when trying out and testing new salescopy. Let the market tell you if your salescopy is working by testing segments of your products and audience / membership lists.

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