When should you worry?
I used to worry a lot. I’d lay awake all night worrying about general “stuff” – business, personal, financial, you name it. Sick to my stomach worry… crippling worry. In my first “grown-up” job after college my boss pulled me aside and told me something pretty cool. I’ll paraphrase it here: 50% of the things…
Are your headlines lacking? Watch this video tip to save your headline game… Fast!
In this video, I show you how to use Magazines.com to help you brainstorm headlines and bullets quickly
How To Use Magazines.com To Write Better Sales Copy
If you want to write better sales copy, then pay very close attention to what I’m about to share with you about magazines.com, a research website you probably never thought to use. Basically, this website gives you a leg up by letting you scan the covers of magazines for bullet and headline ideas. Everyone should…
Weekly Update – September 20, 2018
A Note From Jim Never underestimate the power of a mastermind! I had a meeting this morning with one of my private mastermind groups (I’m in two). I demo’d a new wizard I’ve been working on and got some amazing feedback that totally changed my perspective on our direction with this tool. My mastermind saved…
“Ideal” VS “Real World”
When I planned out my new year, one of the things I did was plan out my “ideal” business weekday hour by hour. I mapped out what I would do from the time I woke up until I knocked off from work. In the last 60 days, I’ve had 2 ideal days… the rest have…
How Well Do You Adapt To Change?
I had a very similar conversation with several people this past week. They were all telling me basically the same thing. “Hey Jim, you’ve been around for 20 years selling online, and we’ve seen other guys come and go, but you’re still going strong like the energizer bunny. Why?” That made me stop and really…
Getting “It ALL” Done!
One thing I’ve realized over the years (okay, and over the last week too) is that you’ll NEVER get it “ALL” done 🙂 Whatever “it” is… you’ll never be done (until, of course, you die… then you have official permission to never worry about your unfinished To-Do list ever again) 🙂 The best thing you…
Feedback
Most people don’t pay attention to, ignore, or are blissfully ignorant of feedback in their lives. People don’t read the feedback from webinars, or blog posts, or their help desk, or social media. Yet that feedback often holds the key to pulling success from the jaws of failure. Example. I did a webinar with Greg…
Weekly Update – August 1st, 2018
A Note From Jim If In Doubt – Go For A Shorter Version When writing sales copy, default to the “less is more” model. When recording a video sales letter, try the shorter one first. When publishing a free report or other lead magnets, go for the 5 pager over the 50 pager if at…
Nobody Cares About YOU In Your Sales Copy
There’s something you should know. Nobody cares about you. And what I mean by that is nobody cares about you in your sales copy. Think about when you’re buying something, do you really care about the person you’re buying from? Honestly? 99% of the time the answer is, no. You don’t care about the person…