Are You Forcing It?
Are You Forcing It?
Let me tell you a quick story…
I remember spending several months updating Funnel Scripts to its new version while we were getting ready for the re-release. The problem was that this time around, the updates and changes were so big, it took much longer than I had originally thought.
For example, we had to redo all 51 of the instructional videos. Then one week I said…
A profitable NON-SEXY topic…
A profitable NON-SEXY topic…
And that topic is…
Editing and polishing headlines. (See, I told you it wasn’t sexy.)
BUT! It’s probably one of the most profitable things you can ever do.
Usually, there are two BIG reasons why your headlines aren’t working.
You’re too wordy.
You talk about what your product or service…
How To Sell A Lot More Of Whatever You Sell Without Morphing Into A Cheezy, Sleazy, Manipulative Salesman…
How To Sell A Lot More Of Whatever You Sell Without Morphing Into A Cheezy, Sleazy, Manipulative Salesman…
“Once upon a time, only certain people were in sales. Every day, these folks sold stuff, the rest of us did stuff, and everyone was happy. One day, the world began to change. More of us started working for ourselves-and because we were entrepreneurs, suddenly we became salespeople, too.”
– Daniel Pink…
What’s Your Problem?
What’s Your Problem?
A little while ago, we had a rather sticky business problem to work on, which made me realize I subconsciously developed a process I consistently use for solving issues. If you’ve been looking for a framework to follow to fix problems in your business or figure something out, this is what I do…
Here’s the smartest thing you can do right now…
What’s the smartest thing you can do right now?
I’ll tell you, but I need to preface this a bit first.
One of the biggest mistakes I see people make is thinking the goal is the result. For example, they think, “Make $1 million” is a goal.
It isn’t. It’s a result.
So what’s a goal?
If You Want To Make Sales, You’ve Got To Make Enemies
“Does that mean we’re going to piss people off and make money?”
Yes. That’s exactly what it means.
And what do I mean by “make enemies to make sales?”
Let me explain it this way…
You’ve probably heard the phrase,
“People hate to be sold, but they love to buy.”
Get Rich Off The Fundamentals… Or Get Poor Off Complicated Crap! Your Choice!
I recently had an interesting meeting with a friend from across the pond about her lead generation funnel. She’s been trying some different things that aren’t working, so we decided to get back to the fundamentals. This makes me super excited because it’s always the fundamentals that make you rich (never complicated “new” crap that…
Is Information Overload Killing Your Business?
Do you really need to know? I’ve been selling stuff online for 22 years, and I can pretty much tell which people are going to get stuff done and who isn’t. How can I tell? By the questions they ask in the help desk. For example, we got a ticket where a customer sent their…