Don’t Shoot Yourself in the Foot: 10 Things Not to Do with Your Sales Letter
Creating a long form sales letter can be a great way to drive more sales for your product or service. Despite what haters say, long form sales letters work GREAT when selling to a rabid, targeted audience.
However, there are certain mistakes people make over and over again when crafting their sales letters that can hurt their chances at success.
I’ve seen (and made) all of these mistakes in the last 26 years… don’t you make them too!
This list of mistakes to avoid will help you ensure that your long form sales letter is effective and drives maximum conversions….
#1 Mistake People Make With Leads (That costs them everything!)
If you ask your average (or even above average) business coach what the TOP mistakes are people make trying to convert leads into sales, they’ll tell you one of the following:
1. Not nurturing leads properly
2. Not having a system in place to follow up with leads
3. Not staying in touch with leads
4. Not having a budget for lead conversion
5. Not tracking lead conversion metrics
6. Not having a dedicated sales team
What type of book will YOU create? [video]
Everyone has a book inside of them. Which book should you write? In this quick video I’ll show you 6 real life examples of the different types of books that you can create and use to build your business in just 7 days. Build your business and become an author by this time next week…
Weekly Update – January 12, 2022
A Note From Jim The Top Mistake New (and Old) Entrepreneurs Make Here’s the Top Mistake new entrepreneurs and experienced entrepreneurs make all the time. It’s funny because you think as we grow, advance, and learn, we would stop making the same mistakes over and over again. But there’s one mistake that everyone seems to…
Member’s Update – November 12, 2021
Testing Sales Copy Can NEVER Equal Failure
People worry so much about looking stupid or making a mistake that they lose sight of the fact that our greatest victories often come from things going wrong.
(Or maybe not “going wrong,” but rather not going the way that we intended when we hoped for a perfect outcome from the very beginning.)
Member’s Update – April 16, 2021
The #1 opportunity right now for anyone trying to market their business online
Simplify.
If you can simplify things for people and help them get a result faster… you’re golden.
People have less time… less patience…
Member’s Update – April 9, 2021
Get More Done With a P.L.A.N.
You know I’m big on efficiency and maximizing every moment of effort spent.
If you haven’t seen me teach it before, I dig in deep watched it already, check out the classic webinar reply “How to Get Any Project Done in Just 2 Hours Per Day”
Member’s Update – April 2, 2021
5 Important Outsourcing Secrets You Need to Know
If you’re committed to making more money while taking more time off, then pay careful attention to this secret list.
You should outsource, but you must be smart about it, or it can hurt more than it helps…
Member’s Update – March 26, 2021
Your Gut Feeling
Willie Nelson sings a song I listen to all the time.
It sums up some serious metaphysical truths with a peppy little melody.
Member’s Update – March 19, 2021
People Buy On Emotion – Justify on Logic
You’ve heard that before… if not, you’ve heard it now.
People pull the trigger on any purchase, large or small, only if they get an emotionally charged reason (feeling) to do so.
You buy a sports car because it makes you FEEL young. You justify the purchase on the fact that you’ve “earned it” and you negotiated a great price.