Why The Hook For Your Story Is More Important Than The Story Itself
What is a story hook?
The story hook is the big idea behind the story. Specifically, it’s the big idea that pulls people into the story.
If I said to you, “Hey, let me tell you a quick story about how I changed my website from 40 pages to one page, and sales went up 250% overnight. That increase was enough to cover a house payment, two car payments, and the electric bill.”
That’s a hook… it’s a little long, but it’s a hook…
Weekly Update – February 22, 2022
Jim’s Golden Nuggets Seven Hooks To Make Your Sales Stories Unforgettable Here are seven of the best ways to make your sales story instantly capture people’s minds and get them to hang on your every word. A Moment That Changed Your Life The first one is basically to talk about a moment that changed your…
The Hook Is MORE Important Than The Story [video]
Why The Hook For Your Story Is More Important Than The Story Itself The “story hook” is the big idea behind the story that pulls people into the story. A really good story hook comes from extremes; emotional highs and lows which provide contrast. Want to build up a rabid fanbase of hungry customers? This…
What Makes a Good Story? SCCMH [Podcast 137]
“What Makes a Good Story? SCCMH [Podcast 137]”
What Makes a Good Story for Content Marketing? Let’s discuss some of the many ways to get deep into the psychology of sales copywriting with a good story. One sentence story? Short / Long Story?
Weekly Update – January 20, 2021
A Note From Jim Time, Tools and Skills + Vision 1992-1996: My first book took 4 years to write using a word processor. November 1997: My first website took 30 days, 3 books, and a whole lot of sleepless nights to get done. 1998: My first audio product cost me $300 to record in some…
The #1 Story Formula You Can Use For Anything
The #1 Story Formula You Can Use For Anything
Have you ever heard a story that really got your attention and kept you totally captivated for anywhere from a couple of minutes to a couple of hours?
Have you ever read a book that you just couldn’t put down until you finished it?
Is there a movie you love, and you keep watching over and over again?
And have you ever heard a sales story so compelling…
Sales Copy Flow – Hook Story Offer – SCCMH [Podcast 87]
“Sales Copy Flow – Hook Story Offer – SCCMH [Podcast 87]”
Jim Edwards and Stew Smith discuss what makes salescopy work best for you. How your sales pages flow is important. Having a hook, a compelling story and a dynamite offer is how it works. You need to remind people that you have the answer to their problems and tell them what you, your products, and service do vs telling them what it actually is. As Jim says, “It is not what it IS, it is what it DOES.”
The Perfect Story-Telling Formula
The Perfect Story-Telling Formula
What’s the perfect formula for telling a sales story?
● Is it the hero’s journey?
● Is it conflict / resolution?
● Is it problem, agitate, solve?
Before we jump into this, I need to clarify something.
You shouldn’t concentrate your undivided attention on the plot.
The number one most important thing in your story is…
Your Story Is Just As Important As The Product Or Service You Sell!
What story do you use to sell what you’re selling? When you sell anything (product, service, coaching, or high-end offer), people have questions, such as: Why are you selling this? Why are you qualified to sell this? Why did you decide to sell this? How did it come about? How was it created? Why was…
The REAL purpose of EVERY story you tell in sales copy… [video]
It’s actually really simple, but it’s very profound. The purpose of every story you tell is to have the listener/reader come to the conclusion you want them to come to without you telling them to do it. Get your hands on a FREE copy of Copywriting Secrets: https://www.copywritingsecrets.com/ Join us on Facebook • Instagram •…