The Perfect Story-Telling Formula
The Perfect Story-Telling Formula
What’s the perfect formula for telling a sales story?
● Is it the hero’s journey?
● Is it conflict / resolution?
● Is it problem, agitate, solve?
Before we jump into this, I need to clarify something.
You shouldn’t concentrate your undivided attention on the plot.
The number one most important thing in your story is…
What’s The Secret Way to Hook Your Audience and Make a Sale?
What’s The Secret Way to Hook Your Audience and Make a Sale?
It’s true! The fastest and easiest way to hook your audience is with a question.
Traditional sales approaches tell us to ask somebody a question so you can get a ‘yes’ answer.
This is a time-tested principle in sales: asking questions like, ‘Hey! Do you want more book sales?’ or ‘Hey! Do you want to sell more of your books?’
But there’s a problem with this approach…
Should Your “Identity” and “Attractive Character” Be Different?
Should Your “Identity” and “Attractive Character” Be Different?
What’s the difference between your identity and your attractive character?
Some people get confused about this question, so let’s first define them.
1. Your identity is who you see yourself as.
It has different elements to it, and each element can be either private or public…
Future Pacing and Why You Want to Use It
Future Pacing and Why You Want to Use It
Have you ever wondered what future pacing is exactly?
It comes from Neuro-Linguistic Programming or NLP.
NLP can kick in when you find a common ground with your audience, such as when telling your story or using effective sales copy. That’s how you grab their attention.
Future pacing is about getting people to imagine…
10 Things You Should Do When People Argue With You On Social Media
10 Things You Should Do When People Argue With You On Social Media
We’ve all had arguments on social media and, if you’re like me, you’ve struggled with knowing what to do when that happens. Struggle no more! Below are my top 10 best ways to respond when someone wants to throw down with you on social media.
1. Flip them the bird and unfriend them..
What Are the Magic Words That Make People Buy?
What Are the Magic Words That Make People Buy?
I get asked this question or some version of it fairly often.
People are interested in what those “magic words” are to make people buy.
The answer to this question is simpler than you might expect!
Magic Words are those words people use to express a…
The Formula For Awesome Repeatable Success At Anything
The Formula For Awesome Repeatable Success At Anything
The first thing is, this isn’t a formula at all!
It’s a mindset.
But it is a formulaic way to think.
• Ask yourself, ‘What’s working?’
• Take action based on the answer to #1.
The most people make the mistake of just sitting around and contemplating why nothing’s happening.
Your Backstory and Why It’s So Important
Your Backstory and Why It’s So Important
What is a backstory?
A backstory is the story behind the thing you’re talking about in your sales copy or content.
A backstory can be about:
• You
• A business
• A product
• A movement
• A news story
It’s the history behind whatever you’re talking about…
Integrate or Eliminate
Integrate or Eliminate
What does that mean?
This idea of ‘integrate or eliminate’ came to me during a conference I attend every year.
I was sitting there, listening, paying attention…and a huge thought crossed my mind.
Usually, I have plenty of things going on, and every year I set out these grand goals, yet it seems like I struggle (and fail) to get it all done…
My #1 Productivity Hack
My #1 Productivity Hack
Want to know my number one productivity hack?
If you want to be more productive, you should start connecting the things you want to get done to other things you’re already doing.
Why? Because…
Productivity is the result of habit.
I was reading a book called Atomic Habits by James Clear. One point that stood out to me relates to what I’m sharing with you right now…