Weekly Update – May 5, 2021

A Note From Jim

Book or podcast which builds expertise and credibility faster?Should I Write A Book Or Do A Podcast – Which Will Give Me The Best Results And Why?

The BIG idea here is: Build Expertise And Credibility Across Multiple Channels

Most recognized experts don’t just do one thing to build their expertise… they use multiple tools to get their message out into the world.

If you focus on just one channel for building your name, you’ll miss out on a HUGE percentage of people who could – and would – follow you if they knew who you were.

Your target audience is spread out over a variety of channels and websites. You must build a platform that reaches them where they are… wherever they are.

That means you should:

* Create a book where you share immediately actionable ideas your audience can use to get fast results.

* Create a podcast where you share what’s working NOW in your area of expertise.

* Publish to social media daily.

* Build your followers by offering something amazing in exchange for capturing their email addresses and permission to contact them regularly.

* Network with others in your niche to build relationships you can leverage for exposure to their audience (and vice versa)..

Oh, before I forget, if you really want to sell yourself and your expertise in the marketplace, my new free book “Copywriting Secrets” lays it all out for you! Check it out here htttps://CopywritingSecrets.com


Featured Article

Humans have the tendency to over complicate things and make them more complex.

Have you ever thought to yourself, “Oh! It can’t be that simple!”.

Yes, it can.

Getting results doesn’t have to be complicated. In fact, the more complicated you make it, the less likely you are to take action and get the results you want.

Find out why I think simplicity is better

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Letting The Chickens Out with Jim

Every week Jim goes live on Facebook and posts his morning tips while letting the chickens out.

Does it feel right?

Many people go their whole lives avoiding this…

Your F factor… it’s why stuff doesn’t get done when you want…

Do you wanna “get lucky” tonight?

Do people ever call you the C-word?

On the dock with Jim…

Sales Copywriting & Content Marketing Hacks Podcast Recap

We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.

WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!

What Makes YOU the Expert – SCCMH [Podcast 110]

Storytelling and Adding Stories to Sales Copy Writing – SCCMH [Podcast 109]

Avoid Roadblocks That Can Crush Your Business – SCCMH [Podcast 108]

Facebook Jail (Again) & Burnout Recovery Tips (part 2) – SCCMH [Podcast 107]

Going Solo Media vs Relying on Social Media – SCCMH [Podcast 106]

To watch more episodes Click Here!

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