Is Your “To Do List” Ruining Your Life?
Is Your “To Do List” Ruining Your Life?
If you want to get stuff done, you need a “to-do” list.
From my experience, I can say that getting stuff done without a to-do list is almost impossible!
One HUGE mistake people make with their to-do list is that it’s just too…
How To Address Different Genders Simultaneously In Sales Copy
How To Address Different Genders Simultaneously In Sales Copy
When creating sales copy to address different genders, you should focus on three things:
1. Being sensitive
2. Being authentic
3. Being frank
Be Sensitive…
To address different genders at the same time, you must be sensitive. For complicated reasons beyond the scope of this article, some words will “trigger” people and offend them. You should try to avoid those, but you don’t have to be so careful that you hamstring…
How to Reach Your Goals Amid Chaos
How to Reach Your Goals Amid Chaos
There’s a lot of chaos going on in the world right now. And I hate to break it to you, but it’s not going to get better anytime soon. In fact, I think it’s going to get worse before it gets better.
So we all have a choice to make. Do we let chaos rule us? Or do we succeed in spite of it?
Here’s a story I don’t think I’ve shared before because I’m not particularly proud of my behavior…
Are Limiting Beliefs Hurting Your Sales?
Are Limiting Beliefs Hurting Your Sales?
For old-school salespeople, the term “limiting belief” is another way of saying OBJECTION.
Objections are usually linked to beliefs about a situation, an offer, or something similar.
There are two main categories of limiting beliefs: internal and external.
Internal Limiting Beliefs
Internal limiting beliefs usually come from personal experiences…
Checklist of Traffic Building Tasks
Checklist of Traffic Building Tasks
What you need to understand about getting traffic is that there are only three ways to do it.
1. Buy Traffic
Buying traffic is buying ads. It’s all about paying money in exchange for people coming to your site.
2. ________ Traffic
________ traffic happens when somebody sends you the traffic, and you’ll pay for it later. This is usually an affiliate program. When people redirect traffic to your business, and then when a sale is completed, you pay them…
The #1 Story Formula You Can Use For Anything
The #1 Story Formula You Can Use For Anything
Have you ever heard a story that really got your attention and kept you totally captivated for anywhere from a couple of minutes to a couple of hours?
Have you ever read a book that you just couldn’t put down until you finished it?
Is there a movie you love, and you keep watching over and over again?
And have you ever heard a sales story so compelling…
Productivity Hack #2 – The Super Simple Way to Get More Done in Less Time
My “Lazy” Productivity Hack #2 – The Super Simple Way to Get More Done in Less Time
If you want to stay competitive and relevant in the marketplace, the best thing you can do is to strategically focus your attention only on things that matter most for your business.
Boosting your productivity and maximizing your results are a big key to success.
In my life, I’ve noticed that if I work for hours on end without a break, my productivity actually decreases. …
Less Is More
My “Lazy” Less Is More
This quote actually comes from architectural training (who knew?).
The big idea here when it comes to copywriting is most people try to sell in their ads.
This makes their ads extra long and less effective. Why?
Because the purpose of an ad is NOT to sell…
My “Lazy” Secret to Being More Productive
My “Lazy” Secret to Being More Productive
I want to share with you some thoughts about how you can use mini breaks to relieve stress and be more productive.
If you’re like me, you most likely get stressed out when you have a lot to do. I use mini breaks to help keep me going.
A mini break is when you go do something fun for 15 or 20 minutes.
For example, I like playing…
How Limiting Beliefs Affect Your Sales
How Limiting Beliefs Affect Your Sales
Let’s start with a definition of limiting beliefs as they relate to selling your products or services.
A limiting belief is something that somebody believes is going to limit their ability to buy what you’re selling.
If your prospects have a limiting belief, they’re not going to purchase from you until you can overcome that limiting viewpoint.
A limiting belief is another term for an objection.
There are two categories of objections describing limiting beliefs…