Member’s Update – March 19, 2021

People Buy On Emotion – Justify on Logic

You’ve heard that before… if not, you’ve heard it now.

People pull the trigger on any purchase, large or small, only if they get an emotionally charged reason (feeling) to do so.

You buy a sports car because it makes you FEEL young. You justify the purchase on the fact that you’ve “earned it” and you negotiated a great price.

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My “Lazy” Secret to Being More Productive

My “Lazy” Secret to Being More Productive

I want to share with you some thoughts about how you can use mini breaks to relieve stress and be more productive.

If you’re like me, you most likely get stressed out when you have a lot to do. I use mini breaks to help keep me going.

A mini break is when you go do something fun for 15 or 20 minutes.

For example, I like playing…

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How Limiting Beliefs Affect Your Sales

How Limiting Beliefs Affect Your Sales

Let’s start with a definition of limiting beliefs as they relate to selling your products or services.

A limiting belief is something that somebody believes is going to limit their ability to buy what you’re selling.

If your prospects have a limiting belief, they’re not going to purchase from you until you can overcome that limiting viewpoint.

A limiting belief is another term for an objection.

There are two categories of objections describing limiting beliefs…

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How to Stop Wasting Your Time and Effort

How to Stop Wasting Your Time and Effort

We tend to come up with impressive to-do lists. And I admit I do this, too!

I get inspired with all the stuff I am going to do:

• I’m going to start a podcast

• I’m going to do a Facebook live every single day

• I’m going to publish an article

• I’m going to set up 10 funnels

And this is a great list to start with. But there’s a problem!

You need to make room for what you want to do by…

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The Perfect Story-Telling Formula

The Perfect Story-Telling Formula

What’s the perfect formula for telling a sales story?

● Is it the hero’s journey?

● Is it conflict / resolution?

● Is it problem, agitate, solve?

Before we jump into this, I need to clarify something.

You shouldn’t concentrate your undivided attention on the plot.

The number one most important thing in your story is…

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What’s The Secret Way to Hook Your Audience and Make a Sale?

What’s The Secret Way to Hook Your Audience and Make a Sale?

It’s true! The fastest and easiest way to hook your audience is with a question.

Traditional sales approaches tell us to ask somebody a question so you can get a ‘yes’ answer.

This is a time-tested principle in sales: asking questions like, ‘Hey! Do you want more book sales?’ or ‘Hey! Do you want to sell more of your books?’

But there’s a problem with this approach…

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Should Your “Identity” and “Attractive Character” Be Different?

Should Your “Identity” and “Attractive Character” Be Different?

What’s the difference between your identity and your attractive character?

Some people get confused about this question, so let’s first define them.

1. Your identity is who you see yourself as.

It has different elements to it, and each element can be either private or public…

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Future Pacing and Why You Want to Use It

Future Pacing and Why You Want to Use It

Have you ever wondered what future pacing is exactly?

It comes from Neuro-Linguistic Programming or NLP.

NLP can kick in when you find a common ground with your audience, such as when telling your story or using effective sales copy. That’s how you grab their attention.

Future pacing is about getting people to imagine…

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10 Things You Should Do When People Argue With You On Social Media

10 Things You Should Do When People Argue With You On Social Media

We’ve all had arguments on social media and, if you’re like me, you’ve struggled with knowing what to do when that happens. Struggle no more! Below are my top 10 best ways to respond when someone wants to throw down with you on social media.

1. Flip them the bird and unfriend them..

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The Offer – What Every Offer Needs In Order to Find Buyers – SCCMH [Podcast 85]

“The Offer – What Every Offer Needs In Order to Find Buyers – SCCMH [Podcast 85]”

Jim Edwards and Stew Smith discuss creating a series of podcasts focused on the STARTER KIT for online business. This week is about your offer and the types of things that potential customers need to see in order to buy. Check it out.

Jim describes the OFFER in simplified detail that will help you understand HOW TO SELL.

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