Weekly Update – September 26, 2019
A Note From Jim The Truth About Trying Something New <<< Remember that kid who wouldn’t eat anything new? You know, the one who’s entire diet consisted of nothing but chicken nuggets, pizza, and hot dogs. Anytime he was offered something new to try for dinner, like broccoli, sweet potatoes, or roast beef, he turned…
IT Professional Needs Help With Copy – SCCMH [Podcast 39]
Jim Edwards and Stew Smith discuss a posted Facebook question from the Sales Copy and Content Marketing Hacks closed Facebook Group.
How about write a BOOK? Jim walks through method to become the expert in the field but not necessarily explaining how sausage is made. Here is the question:
From BJ: I’m working on a project to generate leads for my IT services and consulting company. I came up with the idea to produce a guide …
What’s the difference between writing sales copy for an affiliate offer versus your own product? [VIDEO]
The only differences where you send them with your call to action… See what I’m talking about by watching this short video. Sorry the audio sucks! If you can check out the Funnel Scripts Live Podcast in the ClickFunnels FB group you can view them here: https://www.youtube.com/channel/UCZ10PHyB1WyXMuzxlK9adBA Join us on Facebook • Instagram • Twitter…
Weekly Update – September 18, 2019
A Note From Jim If You Don’t Have Time If you don’t have time to get everything done…. then don’t. Don’t try to do everything. Don’t stress over trying to do everything. Isolate the ONE thing that needs to get done. Take a single piece of paper and write it down. Break it down into…
Weekly Update – September 12, 2019
A Note From Jim “The Content Creation Trap” Does this sounds familiar? You spend a couple hours creating content in the morning. You’re all excited because you spent quality time to create an article. You feel a real sense of accomplishment. But then, instead of spending at least an hour or two distributing that content,…
Weekly Update – August 14, 2019
A Note From Jim Two Is One. One Is None! Two is one. One is none. That’s a phrase I first heard when learning how to shoot rifles from a former US Army Green Beret. When he first said it, I had no clue what he meant. Later that week I learned exactly what he…
Jim Demonstrates Salescopy Algebra II – SCCMH [Podcast 29]
“Jim Demonstrates Salescopy Algebra II”
The irresistible offer factor formula:
PP / P factor = IOF (Irresistible Offer)
Payoff and Promise divided by Pain Factor = Irresistible Offer…
How To Uncover The Secret “Emotional” Ingredient In Your Product That Makes People Buy
Here’s why you want to find emotional meaning in your product or service: it’s what ultimately gets people to buy. If you can make people emotional, that changes their state. If you can change their state, you can get them to make a purchase. So, the first step in selling more is to find the…
Sales Copy Algebra – Useful Formulas – SCCMH [Podcast 28]
“Sales Copy Algebra – Useful Formulas”
Jim creates Salescopy Algebra and explains useful formulas for building successful salescopy.
Formula #1: -P x -A +S = $ales!
Formula #2: D + (B x B x B) + S = $ales
Watch the short video to see what this means!…
Dissecting past failure and success… Which is more important? [video]
Over the weekend I was looking back at something I did in 2004, actually a sales letter. This was a very important sales letter because it was a sales letter that I wrote for a product that ended up making me enough money to pay off my house. It has been nearly 15 years since…