Getting Potential Customers in the Right Zone to Buy – SCCMH [Podcast 55]

“Getting Potential Customers in the Right Zone to Buy – Podcast 55”

Jim Edwards and Stew Smith discuss the importance getting your readers / listeners of your sales copy in the right zone to buy. Different emotions need to get poked and you do that with your story and offer.

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If You Want To Make Sales, You’ve Got To Make Enemies

“Does that mean we’re going to piss people off and make money?”

Yes. That’s exactly what it means. 

And what do I mean by “make enemies to make sales?” 

Let me explain it this way…

You’ve probably heard the phrase,

“People hate to be sold, but they love to buy.”

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Weekly Update – February 5, 2020

A Note From Jim Reinventing Yourself: 3 Insights Every Entrepreneur Needs If you want to experience a change in your life so you can reach your goals and deepest desires, I’ve got a few insights for you that I hope will help you on your journey. Insight #1 – Change Is Scary for People Who…

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What is your most valuable business asset? [video]

At Funnel Hacking Live somebody asked me, what’s your most valuable business asset? I had to think about it for a second and over the years it has changed. Has yours? 

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Pay Attention To The Parts That Aren’t Fun… (That’s Usually Where The Money Is!)

I was talking with a friend about her business and one of the “unfun” parts of business kept coming up for her.  She kept saying over and over, “I hate wasting money on these ads! I’m trying to figure this out and it’s so frustrating.”  The reality is that, once ads get figured out, everything’s…

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Grow or quit… those are your choices [VIDEO]

“Grow or quit… those are your choices [VIDEO]”

Everybody’s looking for the big change, but the big changes come in small increments over time. Most people get frustrated and quit long before they see the results.

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Weekly Update – January 29, 2020

A Note From Jim Why Should Your Buyer Believe You? You’re selling something important, right? You can change the world, right? You sell quality, reliability, and service, right? So what! Why should your buyer believe you? Answer: they shouldn’t. There is absolutely no reason why anybody should believe you… it’s up to you to PROVE…

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What I’m Reading Now: Pitch Anything Book by Oren Klaff

In case you haven’t heard of it, “Pitch Anything” gives you the keys to understand the dynamics of what’s going on inside people’s brains on both sides of the pitching and selling equation so you can construct a pitch much more carefully and without confusing your ideal customer unnecessarily. The author, Oren Klaff, is a…

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Weekly Update – January 22, 2020

A Note From Jim How to Cash-In with Changes In the Marketplace Let me tell you a quick story about when I was getting started as a mortgage broker back in the early 90s. Nobody gave me a chance of making it in a very tough business. In fact, I had to apply to 7…

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Change vs Growth – SCCMH [Podcast 54]

“Change vs Growth – SCCMH Podcast 54”

Jim Edwards and Stew Smith discuss how change is inevitable but growth is not.

We are all going to change and grow physically each year of life. Time will change us all – that is a fact. But do you become a better person each year? Well that is up to you. Your personal growth is not inevitable and is dependent on many variables:

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