Your Backstory and Why It’s So Important
Your Backstory and Why It’s So Important
What is a backstory?
A backstory is the story behind the thing you’re talking about in your sales copy or content.
A backstory can be about:
• You
• A business
• A product
• A movement
• A news story
It’s the history behind whatever you’re talking about…
Integrate or Eliminate
Integrate or Eliminate
What does that mean?
This idea of ‘integrate or eliminate’ came to me during a conference I attend every year.
I was sitting there, listening, paying attention…and a huge thought crossed my mind.
Usually, I have plenty of things going on, and every year I set out these grand goals, yet it seems like I struggle (and fail) to get it all done…
My #1 Productivity Hack
My #1 Productivity Hack
Want to know my number one productivity hack?
If you want to be more productive, you should start connecting the things you want to get done to other things you’re already doing.
Why? Because…
Productivity is the result of habit.
I was reading a book called Atomic Habits by James Clear. One point that stood out to me relates to what I’m sharing with you right now…
Re-Creation [video]
Recreation or re-creation? After having one of the busiest weekends I’ve had in awhile (I didn’t do any business work), I noticed that I was more rested this morning when it was time to work… even though I didn’t rest all weekend. I’m realizing that when I’m idle (resting) my mind is still focused on…
Be An Innovator, Not An Inventor
Be An Innovator, Not An Inventor
Why You Should Want To Be An Innovator And Not An Inventor
There’s a lot of advice floating around about online business:
• How to pick products
• How to choose your market
• How to set everything up for success
And I believe most of that advice is smart and useful! But I always prefer simplicity.
Why?…
“But I don’t waaaaana do it…” [video]
Do you ever hear your inner toddler whining about something that needs to get done? That thing that you really don’t feel like doing and have been putting off… Here’s my solution to getting the task done and putting the inner toddler down for a nap. Does copywriting cause your inner toddler to come out?…
5 Ways You Can Grab Attention in Your Sales Copy, Live Videos, And More!
5 Ways You Can Grab Attention in Your Sales Copy, Live Videos, And More!
How do you grab your audience’s attention without being “over the top?”
I get asked this question a lot and with good reason! It’s because people have to pay attention to you before they pay you with money.
Here are a few of my best tips for getting someone’s attention…
Have you fallen into the Facebook TRAP?
Have you fallen into the Facebook TRAP?
Has Mark Zuckerberg trapped you? Is he limiting your business?
Over the past 20 years, I’ve watched hordes of people chasing “the only way to get traffic.” It’s like watching my little chickens running towards the feed.
I call this the “traffic trap.” Right now, the “traffic trap” is Facebook because almost every day I hear someone say…
Are You Having A Motivational Crisis!
Are You Having A Motivational Crisis!
Let me ask you a few questions, friend.
• Have you ever felt unmotivated?
• Have you ever not felt like doing something?
• Have you ever felt as though you didn’t want to do anything because you just weren’t motivated?
Well, let me give you three ways to get more motivated in case you’re not…
Are You TOO Content With Your Content? “It’s A Trap!!”
Are You TOO Content With Your Content? “It’s A Trap!”
Does this sound familiar?
You spend a couple of hours creating content in the morning and you’re excited because you made this cool video and you feel a sense of accomplishment.
Then you say to yourself, “I’m glad that’s over. Let me just post a link over on Facebook.”…